Announcement

Christie Helps Texas Drive-Ins Light Up ‘The Big Picture’

Christie Digital Cinema Projectors Light Up 90-Ft Screens at the “Big Sky” and “The Stars & Stripes”
Posted 2/10/2012

They say everything is bigger in Texas, and with the installation of award-winning Christie® digital cinema projectors at two of the Lone Star State’s most popular drive-in theaters, they are now also the brightest.

The Big Sky Drive-In in Midland and the Stars and Stripes in Lubbock, both featuring outdoor screens up to 90 ft wide, now offer a superior movie viewing experience thanks to Christie’s DLP Cinema® projectors, which are recognized as the brightest and most powerful in the industry. 

“Drive-in theaters have always been a romantic business venture that faced many technical challenges,” noted Craig Sholder, vice president, Entertainment Solutions at Christie.  “The limited amount of light that can be projected on the screen from even the most powerful film projectors is not always sufficient to compete with the ambient light of the outdoors. This has often seriously affected the quality of the projected image and undermined the movie-viewing experience for many patrons. Christie projectors are ideally suited for the outdoor environment where ease of operation – especially to focus and scale images – and high brightness levels are critical.”

To read more about this exciting story, see the full press release here.