Announcement

Christie Launches Virtual Print Fee Program Designed to Easily Assist Exhibitors in North America With Conversion to Digital Cinema

Supported by all Major Hollywood Studios, Plan is a Cost-Effective, Turnkey Solution
Posted 8/10/2011

Christie® today announced its Virtual Print Fee (VPF) program for North America exhibitors seeking a simplified plan that enables them to make their move to DCI Compliant digital cinema projection systems in the near future.

With support from all the major Hollywood studios including the Walt Disney Company, Twentieth Century Fox, Universal Pictures, Paramount Pictures, Sony Pictures Entertainment and Warner Bros. Pictures, the new Christie VPF program is for exhibitors wanting the greatest independence in planning a digital cinema conversion with VPF financial support through the Christie plan.

“Based on our experience in helping to convert more than 20,000 theatres worldwide, we specifically designed Christie’s VPF program to be a perfect match for exhibitors who are looking to convert from film to digital in the most cost-effective and seamless manner,” said Craig Sholder, vice president, Entertainment Solutions, Christie. “Simply put, we are providing a path to all exhibitors interested in making the conversion from film to digital.”

To learn more about this exciting announcement, read the full press release.