CYPRESS, Calif. – (March 3, 2014) – Christie® today announced upcoming demonstrations of the world’s most advanced laser projection architecture and Dolby® 3D, to be held in the Christie Innovation Theaters throughout CinemaCon 2014 (Caesars Palace, March 24-27) and the National Association of Broadcasters NAB Show® (Las Vegas Convention Center, April 5-10). Christie DLP® Cinema® laser projectors using 6-Primary (6P) color laser modules, earmarked for mass production in early 2015, will show how 3D light levels, image uniformity, viewing comfort, and a sense of immersion can be vastly improved, especially when combined with advanced separation technology like Dolby 3D, versus conventional 3D systems found in cinemas around the world today.
“Recent declines in domestic 3D movie attendance are a sign that the novelty is wearing off, with audiences less willing to pay a premium for what is all too often a mediocre experience. The lackluster quality of this experience results from a number of technical limitations with current 3D system architectures, the most serious one being restricted light levels that amount to only 10-30 percent of those levels achieved for 2D presentations,” said Don Shaw, senior director, Product Management, Christie Entertainment Solutions. “Simply put, the movies are too dark, leaving audiences struggling to discern critical details that make up the image in front of them.”
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