Christie®, a global leader in digital cinema projection, announced today that it is the exclusive digital projection partner of the opening and closing films for Shanghai International Film Festival (SIFF) 2012 using Christie CP4230, the world’s first superior 4K DLP Cinema® projector.
"As Shanghai International Film Festival celebrates 15 years of success in promoting the film industry, we have chosen Christie as our preferred partner for digital cinema projection for the past four years consecutively. It is also the first time the Christie CP4230 is used for the opening and closing films at the SIFF 2012," reveals Xu Xiaoping, general manager, Shanghai United Circuit, a subsidiary of Shanghai Film Group. “As a leading entertainment player in China, we are committed to providing our audience with the best cinematic experience. To achieve this, we need to rely on the most advanced technology in digital cinema. Christie, with its latest and brightest Christie CP4230 digital cinema projector, is a partner that we can truly count on.”
To learn more, read the full press release.