Announcement

Sierra Cinemas Makes the Move to Digital With Ease Thanks to Christie

Christie’s Virtual Print Fee Program and DLP Cinema Projectors Part of “One-Stop-Shopping” Solution
Posted 3/21/2012

Christie® has announced that the 4-screen Sierra Cinemas in Grass Valley, California is the latest among the many regional and local exhibitors making the move into the 21st century of entertainment with the installation of the world’s most popular DLP Cinema® projectors from Christie.

“We chose Christie because we believe in the quality of their products. We appreciate the flexibility built into their projectors – the ease in using the menus, and settings that can be adjusted quickly and easily,” said Michael LaMarca, general manager of Sierra Cinemas. “As well, we opted for the Christie VPF Program because it fits our unique circumstances, allowing us to fast track our digital cinema conversions.”

The Future Looks Bright
Sierra Cinemas has been in the business of creating exceptional movie experiences for customers since Mike and Barbara Getz opened their first theater in 1989. Starting the digital conversion of equipment in 2009 with the installation of a 3D projector, Sierra Cinemas has maintained their high standard of entertainment while successfully embracing the digital revolution. 

To read more about this exciting story, click here to see the full press release.