Announcement

World’s First Laser-Projected Screening of Full-Length Movie Debuts With Christie Laser Projector; 2D Light Levels Achieved for 3D at IBC 2012 ‘Big Screen’ Event

Hugo 3D feature and clips from Transformers: Dark of the Moon and Puss N’ Boots will be shown at 14 ft-L, addressing the problem of insufficient light levels on screen for 3D content
Posted 9/6/2012

Christie® will light up the ‘IBC Big Screen’ theater at RAI Amsterdam on Monday, delivering unprecedented 2D light levels for 3D content and, in the process, addressing one of the cinema industry’s most pressing problems – the unsatisfactory showing of 3D content at low light levels, typically less than 3 foot lamberts (ft-L), when 14 ft-L is the standard for 2D films. The event will also be the public premiere of Christie’s first prototype laser projector.

“Christie firmly believes that the best 3D is the brightest 3D and we need to help exhibitors with solutions that can project compelling, immersive 3D experiences to their screens,” said Dr. Don Shaw, senior director, Product Management, Christie Entertainment Solutions. “Audiences deserve to see the brightest 3D with 14 ft-L on cinema screens. Our demonstration today will show just how truly spectacular a movie maker’s vision can be when shown at the highest light levels, making the shared experience more immersive, and, ultimately, driving more cinema ticket sales.”

To read about this exciting story, click here for the full press release.