Christie®, a global leader in cinema projection, is pleased to present Paramount Pictures’ highly anticipated G.I. JOE: RETALIATION on March 28 at AMC Theatres’ (AMC) Burbank 16’s ETX theatre. Christie is joining forces with AMC using laser projection technology to project the 3D movie at brightness levels of 14 foot lamberts (ft-L) – a ‘first’ in the world of commercial cinema projection – on a 65-foot wide screen. This technology test will last for a two-week period and will be the first time that the general public will be able to enjoy compelling, immersive 3D images delivered at 2D light levels.
Paramount, Metro-Goldwyn-Mayer Pictures (MGM) and Skydance Productions, in association with Hasbro®, will release G.I. JOE: RETALIATION in digital 3D theaters across the U.S. and Canada beginning March 28.
“As a leader in innovation in the movie exhibition industry, AMC Theatres continues to push the envelope, looking for new ways to improve the moviegoing experience for our guests,” said Dan Huerta, vice president, Digital Systems, AMC. “We are delighted to work with Christie to host this technical demonstration that could equate to a major advancement in movie-illumination levels.”
To learn more about Christie laser projection, read the full press release.