Christie makes a splash at Rio the Movie premiere
Lindo maravilhoso! Rio the Movie made its international debut in amazing color and style in Rio de Janeiro, Brazil thanks to a brilliant Christie projection solution. The new animated feature film by Twentieth Century Fox, which follows the story of colorful macaws Blu and Jewel through their adventures in the spicy South American hot spot, is a marvel of modern cinema. Offered in 3D in wide theater release starting April 15, the world premiere was viewed by hundreds of thousands of spectators in hi-res 2D projected onto the massive exterior surface of the famed Copacabana Palace Hotel in Rio.
To learn more about this fascinating use of digital cinema, download the case study.