Christie®, a global leader in digital cinema projection, today co-announced with Reading International, Inc. (NASDAQ: RDI) that a long-term VPF deployment agreement had been signed with the Australian and New Zealand subsidiaries of Reading, which will provide for the digital conversion of all of Reading Cinemas screens in those two countries.
“It’s tremendously important that we embrace DLP® Cinema® technology and this requires that we invest in our cinemas to constantly improve the moviegoer’s experience,” said Wayne Smith, Managing Director, Reading, for Australia and New Zealand. “Following detailed negotiations, I’m pleased to be working alongside Christie, a leader in the cinema industry since 1929. Christie is the perfect provider of digital cinema technology to partner with, to keep Reading ahead in a rapidly-changing cinema landscape.”
To learn more, read the full press release.