Announcement

Sichuan New Times Digital Film Development Selects Christie for the Digitalization of its Cinemas

Posted 9/26/2012

Sichuan New Times Digital Film Development Co. Ltd. (SNTDFD) realizes quality digital cinema projection for the millions of audience in western China as it adopts the state-of-the-art digital cinema technology of Christie®, a global leader in digital cinema projection. Under an agreement sealed between Christie and SNTDFD, Christie will deploy 100 of its signature Solaria™ Series of digital cinema projectors Christie CP2210, Christie CP2220 and Christie CP2230 for SNTDFD’s newly-built cinemas across the western Chinese province of Sichuan.

Lead by the Sichuan Broadcast & Film Authority, the Sichuan New Times Digital Film Development Co. Ltd. was founded in January 2011 for the film distribution, cinema operations and sales and maintenance of cinema equipment within Sichuan province. Currently, it has three operational cineplexes and 23 cinema chains under its wing. The company is expanding its business to be a one-stop film production, distribution and projection company to promote film culture in China.

To learn more about this exciting story, click here to read the full press release.