Customer story

Sun Life Financial, Presenting Sponsor of IRIS – A Journey Through the World of Cinema™

Posted 10/24/2011

As presenting sponsor of IRIS – A Journey Through the World of Cinema™, the new show from Cirque du Soleil®, SunLife launched an interactive digital wall in the lobby of the Kodak Theatre in Los Angeles, California.

Sun Life approached Arsenal Media about building a digital wall that would support their campaign strategy, maintain brand integrity and stay within budget. Arsenal Media, one of the leading digital content experts chose “the best product on the market for impactful, immersive and interactive experiences,” – Christie® MicroTiles®. Uniting spectacular colors, superior image quality, modular flexibility and touch-based interactivity, Christie MicroTiles offer substantially brighter images and amuch wider color palette than conventional flat panel LCD and plasma displays and produce a virtually seamless canvas with an unlimited number of super-fine pixels.

Learn more about this installation by reading the full customer story.