Announcement

Christie MicroTiles Stop Audiences in Their Tracks at Cinemas Guzzo

Posted 7/11/2012

Two Christie® MicroTiles® displays are stopping moviegoers in their tracks when they walk into the Cinemas Guzzo IMAX® theater lobby at the Mega Plex Marché Central 18 in Montreal.

Les Cinémas Guzzo (“Guzzo”), one of Canada’s leading independent chains and the largest privately owned cinema chain in Quebec, has more than 151 screens in 12 theater complexes.

The eye-catching displays – one in a 6 high by 11 wide archway, and the other centered just past the archway in a 3 wide by 6 high array – draw audiences into the theater itself with captivating content produced by Arsenal Media, who specialize in digital content creation and concept development with Christie MicroTiles. Once customers walk under the arch, the interior Christie MicroTiles wall greets them with a large movie poster with movie trailers playing inside the poster.

To learn more about this exciting installation, read the full press release.