Everything Fresh in Launch of Beauty Brand’s Newly Renovated Flagship Store Featuring Christie Microtiles

Unique “Moving Canvas” of Interactive Graphics Brings the Fresh® Story to Life
Posted 10/13/2011

Fresh®, a unique brand within the LVMH Moët Hennessy - Louis Vuitton luxury group, is using multi-sensory experiences in its newly renovated flagship store in New York City.

Christie® MicroTiles® are helping the beauty brand to pioneer new trends in the retail industry by combining old world sensibility with next-generation technology. Two innovative Christie MicroTiles displays complement the store’s four interactive “destinations” to excite the senses of sound, sight, smell, taste, and touch. Ultimately, the MicroTiles’ brilliant colors, sharp images and tactile-friendly surfaces encourage customers to linger and interact. 

To learn more about this exciting installation, read the full press release.