The crème de la crème of the fashion world were in New York City for Fashion Week and Christie® MicroTiles® were front and center at iconic photographer and filmmaker Bruce Weber’s launch party on September 8 for Fashion Night Out, celebrating his new website (launching October 10) and movie.
Weber, known for his imaginative advertising campaign work with Calvin Klein, Ralph Lauren, Versace and Abercrombie & Fitch, among others, wanted his evocative film to reveal his message with clarity – and Weber chose Christie MicroTiles, with Christie Managed Services assisting with the installation. Surrounded by steel girders, rivets and lighting fixtures – generating an industrial backdrop – the five tall by five wide MicroTiles array (5 feet 4 inches high by 6 feet 4 inches wide) blended stylishly into the architecture, maximizing the impact of the content and providing the color matching, ultra-high resolution, and brightness required.
“I didn’t want the film to look pixilated in any way and the MicroTiles displayed the content exactly how I wanted it to look,” said Weber. “They fit elegantly into the architecture and were clearly superior to the other choices. MicroTiles provided exactly what we need.”
During the gala, Christie MicroTiles also served as the backdrop for Josh Cocktail, Loggy, and Big Red, the band behind the music in Weber’s film.