Announcement

Christie MicroTiles help Shaw Communications speak to customers at its canadian retail stores

Digital display technology in waterfall formation invites shoppers into distinctive visual experience.
Posted 12/4/2012

A waterfall array of Christie® MicroTiles® is inviting customers into the retail stores of Canadian media giant Shaw Communications, where the digital display technology educates customers about the Shaw universe that includes cable television, Internet and phone service.

Since the first 4-units high by 6-units wide array was installed in May at the Sunridge Mall store in Calgary, Alberta, Canada, the unique waterfall displays are now up and operating in three more Shaw retail locations in Alberta and British Columbia, with more installations planned in the future.

“We wanted to make the stores exciting enough so the customer would look at the displays and see a reason to walk into the store,” said James Ferguson, national director, Retail, Shaw Communications. “Christie MicroTiles were the answer.”

To read more about this amazing installation, click here for the full press release.