Christie, a global visual technologies company, is pleased to announce a significant installation of MicroTiles® at the Paris headquarters of L’Oréal, the world's largest cosmetics and beauty company.
Having worked with Wilmotte & associés on the design for the renovation of their headquarters, L’Oréal were looking to create a display environment that reflected the group’s vision and its level of excellence for their new entrance lobby which now joins their two main buildings together. Aurelien Grocq, project manager at Labeyrie & associés, was responsible for the technical design and the management of the wall project. He said, “Before the project went out to tender, we worked with L’Oréal to test prototypes of screens and tiles. One of the reasons that they finally selected Christie MicroTiles was that they provided better picture quality – richer colours and truer levels of black. In addition, the tiles were only 26 cms in depth so they fitted perfectly in the architectural design of the hall.”
Joe Graziano, market development manager, MicroTiles, EMEA, at Christie commented, “MicroTiles have received tremendous recognition across EMEA in all application and industry sectors since their launch. When a global leading industry giant like L’Oréal’s commits to the product to this magnitude, you realise just how effective and game changing MicroTiles are. This is an incredibly impressive wall with 312 tiles spanning 39 tiles wide by 8 tiles high, resulting in the largest native resolution MicroTiles wall in the world. With 52 electronic control unit (ECU) (1 in every 6 MicroTiles), this wall not only offers an unparalled 0.5mm pixel pitch across the entire display, but also enables content and creative designers to play with an awe-inspiring 121,080,960 pixels.”
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