Press Release

3D Digital Cinema Gains Momentum with First-Ever Showing at Large Format Conference in LA

CYPRESS, CA – (April 27, 2005) - Christie, first in DLP Cinema™ projection, announced that the Christie CP2000 2K resolution DLP Cinema projector will be used in a demonstration of the latest generation of 3D entertainment technology using the ground-breaking single lens system. The event, Los Angeles’ first-ever 3D presentation, will take place at this year’s Large Format Cinema Association Conference (LFCA) and Film Festival at the Universal City Hilton on April 28, from 12:30 P.M. to 2:00 P.M. It will feature award winning 3D HD Digital Cinema content, including “Bugs!”, created by Principal Large Format, which won a “Best Film of Festival” award from the LFCA.

The sponsor of the event is Crest National, an industry leader in all forms of digital media, including Large Format film, HD video and DVD/CD/SACD manufacturing. It selected the Christie CP2000 projector because it offers the highest resolution DLP Cinema technology commercially available today and is the industry’s brightest Digital Cinema projector, an important requirement for optimum viewing of large format 3D content.

“The new, single lens 3D technology has proven to be a cost-effective way to screen Large Format 3D as well as 2D content. It represents a significant advance over the present film-based systems,” noted Crest National president, Ron Stein. “When you consider that the current system typically requires a full-time projectionist who must handle 14 cans of film each weighing 60 pounds for a single screening, converting to HD digital prints, which can be shown over a server with minimal handling, is the obvious choice.”

The 3D technology, which uses a cutting-edge active eyeglass system, was unveiled by Texas Instruments (TI) at ShoWest 2005 recently. TI’s landmark presentation also used a Christie CP2000 projector and included the participation of George Lucas and Academy Award®-winning director James Cameron, who screened clips from their upcoming movies.

“The Christie CP2000 DLP Cinema projector continues to dominate the Digital Cinema landscape and is demonstrating its superiority in diverse applications in cinema and post-production facilities around the world,” said Vice President of Christie’s Entertainment Solutions group, Craig Sholder. “We are pleased that Crest National selected Christie projection systems as the best choice for demonstrating its high definition large format 3D Digital Cinema content.”

About Christie
Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments. Christie solutions are used in over 75,000 locations worldwide, including more than 10,000 projectors and displays networked with ChristieNET™ networking devices.

For more information, visit www.christiedigital.com or contact:

Brant Eckett
EMEA Marketing Manager
Email: brant.eckett@christiedigital.com
Tel: + 44 118 977 8000