Press release

Christie Begins Phase 2 of Digitalization of Shimao Cinema With 150 Digital Cinema Projectors

BEIJING – (August 24, 2011) – Christie®, a global leader in digital cinema projection, is delighted to announce that Shanghai Shimao Group, a leading Chinese property, retail and entertainment conglomerate, has purchased 150 Christie 2K series and 4K ready digital cinema projectors.

According to the terms of the agreement between the Shimao Group and ACE International, one of Christie’s business partners in China, Christie will install the Christie CP2210, Christie CP2220, and Christie CP2230 projectors for the Shimao Group’s 15 cinema chains across China. This strategic win closely follows the successful deployment of 50 Christie Solaria™ series of CP2000 Digital Cinema® projectors during Phase One of Shimao’s digitalization, which ended in December 2010.

“Shimao is working with Christie to build the infrastructure for the cinemas we are planning to open in China and, by 2015, with 500 screens across the country, we would be one of the top five cinema players in the industry here,” said Liu Ming, general manager of Shimao Cinema Investment Co., Ltd.

“Our experience with Christie digital cinema projectors so far has been a positive one. The projectors produce very high-quality sharp images and they are very reliable in terms of technology – and come with a low cost of operation.”

Shimao Group plans to complete the digitalization of at least 75 screens at 10 cinemas by the end of 2011 and increase the number of multi-functional cinemas to 60 – with 500 screens – by 2015.

“There is no better way to convey the merits of Christie’s digital cinema projectors than to have an important customer coming back to us for additional orders. We are honored that Shimao recognizes Christie’s projectors come with high-powered reliability and are pleased with the premium cinema experience they will soon be offering,” said Lin Yu, vice president, Christie Asia Pacific.

About Christie®

Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world.  From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.

Christie® is a registered trademark of Christie Digital Systems USA, Inc.
Solaria™ is a registered trademark of Christie Digital Systems USA, Inc.
DLP® is a registered trademark of Texas Instruments
Digital Cinema® is a registered trademark of Texas Instruments