Press release

Christie Brings Korea’s First 360-Degree Visual Display to LOTTE Pavilion at Expo 2012 Yeosu Korea

YEOSU, Korea – (August 9, 2012) – Christie®, a global leader in visual display solutions, helped create the first-of-its-kind 360-degree simulated ride at the LOTTE pavilion at Expo 2012 Yeosu Korea. Sixteen Christie WU12K-M WUXGA 3-chip DLP® projectors display visuals for “A World Full of Pleasures,” featuring the virtual hot-air balloon ride in the pavilion’s miniature amusement park that forms part of an immersive entertainment experience for visitors.

Known for its entertainment business, LOTTE’s pavilion at the expo houses multi-sensory exhibits and attractions resembling its amusement park, LOTTE World. Visitors begin their tour in a fairytale-like forest and then proceed to a 360-degree rider theater “A Journey on a Hot-Air Balloon to a World Full of Fun.” The 9-meter high and 22-meter long cylindrical screen displays fascinating visuals including deep seas, icebergs, coral reefs and blue skies. 4D effects – smoke, wind, lightning – stunning contents and a motion platform, immerse the audience in a thrilling hot-air balloon ride over and into the sea. At the end of the ride, the visitors ‘arrive’ at the different LOTTE TOWNs, which are being constructed in Korea, China and Vietnam.

As a fully customized solution, Christie’s visual environments team worked closely with the LOTTE pavilion and its appointed system integrator, Mileseum, prior to the installation, to ensure all requirements were met. A precision-engineered 16-channel Christie WU12K-M projection and mirror structure was designed and built at Christie’s Kitchener facility in Canada. It was then seamlessly integrated into the LOTTE Pavilion’s theater super structure to achieve 360-degree high-resolution projection. The most compact in its class, the award winning, dual-mercury lamp Christie WU12K-M projector provides the high-performance and feature-rich standards that exist in all Christie products. It also provides embedded warping, blending and color matching, along with built-in portrait capabilities, to give users more installation flexibility.

“LOTTE’s corporate spirit is about creating pleasure for people and we hope our clients enjoy the hot-air balloon ride in the pavilion we created. We want to make it fun for everyone,” commented Taehoon, Kim, chief manager of LOTTE Pavilion, DAEHONG Communications. “To present the best visual quality and performance to the visitors, we built a 360-degree display system and produced video contents of 16K resolution. As Korea’s first and largest installation, it was not an easy task due to the technical and time challenges involved. Christie has provided us with an excellent visual solution and we’re extremely satisfied with the stunning result. The company is also reliable with a wide array of flexible products and timely support through its various offices as well as its local partners. We look forward to working closely with Christie again.” 

“Christie has worked very closely with its Korean partners to create an incredible experience for visitors at Expo 2012 Yeosu Korea. The Christie display system at the LOTTE Pavilion is completely customized. We used 16 Christie WU12K-M projectors in a portrait orientation with mirrors to light up the whole circumference of this display. We achieved 27 million megapixels of resolution that creates quite an experience. Nothing like this has ever been done before,” commented Larry Paul, Senior director of technology and proposal management, Visual Environments, Christie.

About Christie
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world.  From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.

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