Press Release

Christie CP2230 is Exclusive Projector for Opening Gala of Shanghai International Film Festival 2011

SHANGHAI – (June 11, 2011) – Christie®, a global leader in digital cinema projection, is pleased to announce that the Christie CP2230 is the projector of choice for the screening of “Water for Elephants” at the opening gala of the 14th Shanghai International Film Festival (SIFF) 2011 this Saturday at the Shanghai Grand Theatre.

“Christie is honored to present this premium movie-screening experience to all the guests at the opening gala event of the film festival. With over 80 years of experience in the movie industry, Christie’s digital cinema projectors have achieved illustrious success in the entertainment industry and tonight, we celebrate this success with everyone at the Shanghai International Film Festival,” said Frank Xiao, general manager, Christie China.

The Shanghai International Film Festival is a red-carpet event that will be graced by over 300 industry dignitaries and entertainers including media mogul Rupert Murdoch, and Oscar winners Matt Dillon and Susan Sarandon. Hong Kong celebrities Alan Tam and Kitty Zhang, Thai heartthrob Pong Bie, and Korean actress Jun Ji-hyun, are also expected to attend one of Asia’s biggest and most influential film and entertainment industry events.

Directed by Francis Lawrence, “Water for Elephants” is a romantic drama based on Sara Gruen’s award-winning novel of the same name. Starring Reese Witherspoon, Robert Pattison, and Christoph Waltz, the movie was produced at a cost of US$38 million.

About Christie®
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world.  From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.

Christie® is a registered trademark of Christie Digital Systems USA, Inc.
DLP® is a registered trademark of Texas Instruments