Press release

Christie Demonstrates High Frame Rate Contents at BIRTV 2012

BEIJING, China – (August 23, 2012) – Christie® is demonstrating High Frame Rate (HFR) contents at the Beijing International Radio, TV & Film Equipment Exhibition (BIRTV). The live demonstration of HFR content is achieved through a standard Christie Solaria® Series digital cinema projector equipped with the Christie® IMB, an integrated media block solution that seamlessly converts and delivers feature-film and alternative content within a secure environment to all of Christie’s 2K and 4K, DCI-compliant Solaria® Series 2 projectors.

Slated to debut in movies such as The Hobbit and Avatar 2 beginning in late 2012, HFR technology is the next frontier for 3D movies. Audiences can look forward to realistic movie-going experiences as the technology delivers fast-moving images in exceptional detail, improving the quality and smoothness of the images. HFR technology empowers directors and cinematographers with a new medium that enhances their creative freedom with support for a wider range of action scenes and camera movements.

The HFR live demonstration showcases a video content of ‘Avatar’ director James Cameron explaining the technology. As he offers insight into the technology, visitors will truly appreciate HFR with videos clips comparing the existing low frame rate and HFR technology.

“Following the fervor of HFR from Hollywood filmmakers, directors and producers, HFR movies will take the worldwide cinemas by storm in the near future,” said Lin Yu, vice president, Christie Asia Pacific. “Christie is proud to present our newly-developed suite of solutions for HFR at BIRTV 2012. Being at the forefront of cinema projection technology, Christie leads the market to realize true 3D movie projection for an ultimate cinematic experience. Christie is committed to shaping the future of HFR with the best delivery systems.”

Showcasing its latest technology at BIRTV 2012, Christie will impress attendees with the quality of its 2D and 3D HFR playback, using its Christie CP2210 digital cinema projector with Christie Integrated Media Block. The Christie IMB operates within the projector, becoming an integral part of the display device. The result is a secure connection that can manage the high bandwidth required for HFR and 4K content while maintaining full color display and terrific image quality.

Christie’s Commitment to HFR

The two main goals of Christie’s HFR activities are to help the industry develop the best HFR content and the best delivery system for HFR content. The first goal involves assisting leading-edge filmmakers and post-production companies in perfecting HFR movie creation, so the industry has the most engaging, entertaining content possible. The second goal is to assist exhibitors in showing these 3D HFR movies in all their glory. To these ends, Christie is helping create the standards for 3D HFR movies through formal and informal technology-development alliances with major producers and directors, postproduction facilities, studios and technology partners. On the exhibitor’s front, Christie provides one stop shopping for all the hardware, software and services that enable exhibitors to deliver a filmmaker's vision in stunning 3D HFR quality. For more information visit http://www.higherframerates.com

About Christie®

Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world.  From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.

“Christie” is a trademark of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries.
Christie Solaria® is a registered trademark of Christie Digital Systems USA, Inc.