Press Release

Christie Enlists Virtual Print Fee Program To Support Independent Studios' Films Distributed in North America

Most Recent Agreement Enabled Relativity Media’s Immortals to Reach Larger Audience Since Its Debut

CYPRESS, Calif. – (December 1, 2011) – Christie® recently announced a single-release agreement with Relativity Media to manage the Virtual Print Fee (VPF) program for the distribution of its visually stunning 3D epic adventure, Immortals, which has earned approximately $160 million worldwide since it debuted on November 11.

“In August, with support from all the major Hollywood studios, we introduced the new Christie VPF program to incent exhibitors to convert from film to digital in the most cost-effective and seamless manner,” said Craig Sholder, vice president, Entertainment Solutions, Christie. “Since then we have signed up hundreds of screens for our program, and inked agreements with many independent distributors, including Relativity Media, to ensure that the ‘indie community’ is not locked out of the benefits resulting from the conversion of theaters from film to digital technology.”

“The Christie VPF reduces our distribution and shipping costs, simplifies our digital-conversion fee collection and ensures that a larger audience will be able to enjoy a wide range of films,” said Relativity’s President, Worldwide Distribution, Kyle Davies. “We’re pleased to be partnering with Christie on the release of our highly-anticipated action adventure –Immortals.”
For more information on Immortals, visit http://www.immortalsmovie.com/splash/index.html.

Financing, Projection Solutions and Service Umbrella Distinguishes Christie VPF
With more than 80 years of experience in the cinema industry, having architected and executed the first VPF program in 2005, Christie has earned a reputation for integrity, and delivering products and services that meet the highest standards of quality, performance and reliability. In addition, comprehensive maintenance and technical expertise are offered by Christie Managed Services in conjunction with Christie’s network of certified digital cinema dealers.

Christie’s VPF program offers expert support and flexible options for all phases of the digital conversion process including: DCI Compliant digital cinema projection systems and services by Christie’s Network Operations Center (NOC), currently monitoring and supporting more than 50,000 devices in over 1,800 locations with 24/7 technical phone support and parts service across North America.

“The Christie VPF plan is ideal for independent exhibitors, which represent some 10,000 to 15,000 screens in the U.S. and Canada and who are seeking a trusted partner in the industry,” added Sholder. “The Christie VPF program is specially designed to help exhibitors convert in the simplest, most cost-effective and affordable way possible.”

To learn more about Christie's virtual print fee (VPF) program or to sign up, visit  www.christiedigital.com/vpf.

About Immortals
From the producers of 300, Mark Canton, Gianni Nunnari, and Relativity’s CEO Ryan Kavanaugh, Immortals stars Henry Cavill (Superman: Man of Steel), Luke Evans (Robin Hood), Kellan Lutz (Twilight), Isabel Lucas (Transformers: Revenge of the Fallen), Freida Pinto (Slumdog Millionaire), Stephen Dorff (Public Enemies), John Hurt (Hellboy) and Mickey Rourke (Iron Man 2). Directed by Tarsem Singh (The Cell, The Fall) and written by Charles Parlapanides and Vlas Parlapanides, Immortals tells the story of the ruthless King Hyperion (Rourke), who leads his bloodthirsty army on a murderous rampage across Greece to find a deadly weapon that will destroy humanity. A mortal chosen by Zeus named Theseus (Cavill) must lead the fight against Hyperion and his evil army with the fate of mankind and the Gods at stake.

About Relativity Media
Relativity Media is a next-generation studio engaged in multiple aspects of entertainment, including full-scale film and television production and distribution, the co-financing of major studio film slates, music publishing, sports management and digital media.  Additionally, the company makes strategic partnerships with, and investments in, media and entertainment-related companies and assets.

To date, Relativity has produced, distributed, and/or structured financing for more than 200 motion pictures.  Released films have accumulated more than $16 billion in worldwide box office receipts.  Relativity’s recent films include: Immortals, Tower Heist, Bridesmaids, Hop, Limitless, Anonymous, Machine Gun Preacher, Cowboys & Aliens, Battle: Los Angeles, Season of The Witch, Little Fockers, The Fighter, The Social Network, Salt, Despicable Me, Grown Ups, Dear John, It’s Complicated, Couples Retreat and Zombieland. Upcoming films for Relativity include: Haywire, Act of Valor, The Raven, Mirror Mirror, 21 Jump Street, American Reunion, and The Bourne Legacy.  Thirty-eight of the company’s films have opened to No. 1 at the box office.  Relativity films have earned 60 Oscar® nominations, including nods for The Fighter, The Social Network, The Wolfman, A Serious Man, Frost/Nixon, Atonement, American Gangster and 3:10 to Yuma. Sixty of Relativity’s films have each generated more than $100 million in worldwide box-office receipts.

Relativity also owns and operates Rogue Pictures, a company that specializes in films targeted to the 13-25 year old audience, and RogueLife, Relativity’s digital studio which is developing original content for the Web and creating sustainable online platforms and communities. RelativityREAL, Relativity’s television arm, has 67 projects in production, including 17 original series that are currently airing or will air in the upcoming television season including Police Women for TLC, Coming Home for Lifetime and The Great Food Truck Race for Food Network. For additional information, please visit www.relativitymedia.com.

About Christie
Christie Digital Systems USA, Inc., a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925), is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in digital projection systems since 1979, Christie® has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions.  With the acquisition of Vista Controls Systems, Corp., Christie offers the most complete and advanced solutions for cinema, live venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.  For more information, visit www.christiedigital.com.

Christie® is a registered trademark of Christie Digital Systems USA, Inc.