Press release

Christie Inspires Indonesian Business Community With Compelling 3D Projection Mapping And Christie MicroTiles

JAKARTA, Indonesia – (July 12, 2012)Christie® MicroTiles™ were used for the Jakarta Governor Elections at RCTI TV station in the TV programme ‘Laporan khusus pilkada DKI Jakarta di Program seputar Indonesia,’ as well as the Grand Final of Indonesia Idol 2012.

Christie® also presented a compelling 3D projection mapping demonstration using two Christie projectors in Jakarta with its partner Hitecindo Kharisma (M) Sdn Bhd (HIKA). Argo Visual Omega Prima, HIKA’s valued rental partner – owner of the first two Christie Roadster HD20K-J projectors in Indonesia – and PT V2 Indonesia, HIKA’s Christie MicroTiles master dealer who acquired the first MicroTiles in Indonesia, supported the event. The event attracted more than 200 representatives of the Indonesian business community.

“Through our entertainment solutions partner, PT. Megatech Engineering, Christie is highly recognized for its superb performance in the digital cinema market in Indonesia. Our success is especially remarkable with the deployment of 100 4K digital cinema projectors (Christie CP4220 and Christie CP4230, in Cinema 21, the largest cinema chain in Indonesia,” mentioned Lin Yu, vice president, Christie Asia Pacific. “To further extend our footprint in Indonesia, we are showcasing our suite of solutions for business application in Indonesia for the first time. Through this event, we are demonstrating our competence in delivering end-to-end projection solutions.”

“With an established network of business associates in Jakarta, HIKA understands its needs and priorities. By partnering with industry veteran Christie, we are committed to bringing the latest visual technologies to meet their business demand to provide powerful visual communications to the Indonesian audiences,” commented C. K. Lum, general manager, HIKA.

Taking the multi-dimensional surface of the building exterior architectural structure into consideration, two Christie Roadster HD20K-J projectors were deployed for projection mapping onto its upper and lower levels. The projectors delivered exceptional image quality that stunned the audience with Level D and Yi studio, Aptronim Team, and Eightniq Production providing projection-mapping content.

The representatives were also captivated by the brightness and image quality of the Christie MicroTiles array. Leveraging the strengths of both DLP® projection and Light Emitting Diode (LED) technology, Christie MicroTiles offer substantially brighter images and a much wider color palette than conventional flat panel LCD and plasma displays. Christie MicroTiles produce a virtually seamless canvas with an unlimited number of super-fine pixels, making them ideal for a wide range of demanding applications, including architectural elements, out-of-home advertising, command and control video walls, and event production.

About Christie®
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world.  From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.

About Hitecindo Kharisma (M) Sdn Bhd
Established in 1987, Hitecindo Kharisma (M) Sdn Bhd (HIKA) is an award-winning provider of visual display solutions. As a visual communications specialist, we provide the latest, most suitable products and services to improve communication and business decision-making, and enable audiences to easily visualise your thoughts and ideas.

Christie® is a registered trademark of Christie Digital Systems USA, Inc.
DLP® is a registered trademark of Texas Instruments