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NEW YORK (November 20, 2013) – The “Empire State” meets state-of-the-art display technology from Christie® for a spectacular, fully immersive visitor experience this holiday season at the Barneys New York flagship store in Manhattan. Barneys and Christie have partnered again to bring back the traditional family shopping experience in a “bricks and mortar” setting, creating magical windows and an in-store gallery through the use of visual technologies. Inspired by music icon and native New Yorker Shawn “JAY Z” Carter, visual artist Joanie Lemercier and Barneys’ creative director Dennis Freedman, “A New York Holiday” is a series of unique windows facing Madison Avenue and an interactive in-store gallery brought to life by the latest generation of Christie digital display technologies. “A New York Holiday” experience is the ultimate demonstration of what happens when creative retail merchandising meets Christie displays and the company’s Managed Services’ solutions and technical ingenuity.“A New York Holiday” will premiere November 20th, benefiting the Shawn Carter Foundation, a New York-based charity which awards post-secondary scholarships to students facing socio-economic hardships. Working with artist Joanie Lemercier and Mr. Carter, Barneys will utilize a wide range of Christie display technology, including projectors, Christie® MicroTiles® and Christie HD flat panel monitors, to create dazzling, multimedia events that completely envelop the customers in one-of-a-kind interactive experiences.
“Barneys New York had an overwhelmingly positive response from customers and designers last year to our holiday windows, which have become known for their innovative use of immersive and interactive narrative with cutting-edge technology that leads people into our store,” said Dennis Freedman, Barneys New York creative director. “Last year, Christie was instrumental in the success of our holiday display. With a musical, fashion and business innovator like Mr. Carter, we were confident that Christie’s superior technology and the expertise of its Managed Services team could help us bring his vision to light, not just to our store in Manhattan, but also to select flagship locations in other major cities.”