Press release

Christie MicroTiles Rejuvenate Sports Program For One Of Korea's Leading Broadcasters

SEOUL, Korea – (March 26, 2013) – Christie® and visual solutions partner IMTEC have rejuvenated the sports program of Munhwa Broadcasting Corporation (MBC) with the installation of 136 Christie MicroTiles® which display action-packed sports competitions broadcast in MBC’s studio, using MicroTiles signature high brightness and clarity. Beginning March 18, 2013, the MicroTiles setup will project MBC’s daily broadcast of sports news, US major league baseball, sports talk shows and other sports programs.

MBC broadcast studio set with Christie MicroTiles

Dubbed as the Kingdom of Dramas, including the all-time favorite of Dae Jang Geum, MBC is rated as one of the leading broadcasters in Korea for its credibility, popularity, audience ratings and influence. With its humble beginning as Korea’s first private commercial broadcaster dating back to 1959, MBC is instrumental in the development of the Korean broadcasting industry with its nationwide influence of 19 regional stations and 10 subsidiaries.

"This is the first time we’re deploying the Christie MicroTiles in our studio. We’re simply amazed by its flexibility to create different shapes and sizes to make the studio interesting and lively," commented Min-Keun Song, senior producer, sports production, MBC.

"Using LCD TV as a backdrop previously for our studio, we’re conceptualizing a more creative studio to set ourselves apart from other broadcasters. The Christie MicroTiles give us an edge to create a unique design. As we plan to shift into a new building in the near future, the Christie MicroTiles’ flexibility also allows for easy transition and setup in our new premises."

"It’s an honor for IMTEC to work with Christie again – and especially for one of the nation’s best broadcasters. The Christie MicroTiles is a very unique product. We hope this installation creates an excellent platform to showcase Christie’s advanced technologies to the world through the power of mass media," Min-Don Ju, general manager, IMTEC.

"Christie is proud to be involved in the upgrading of the sports studio of Munhwa Broadcasting Corporation," noted Lin Yu, vice president, Christie Asia Pacific. "Christie MicroTiles are well recognized around the world as the next generation of visual display solutions with a superior quality that’s clearly defined by the brightness and clarity delivered from DLP technology. They’ve been especially well received in the broadcasting industry, making their presence known in television studios globally and specifically in Bangladesh, India, South Korea and Vietnam for Asia Pacific. We believe they’ll continue to make their way into more studios with the growing demand for superior visual display solutions evidenced by the broadcasting industry."

About Christie
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.

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