Press release

Christie Partners With SFM to Better Serve Small-Medium Canadian Entertainment/Rental Staging Firms

Agreement Will Make Christie Projection Solutions Available to Wider Range of Customers

KITCHENER, Ont. – (January 16, 2012) – Christie®, a global leader in visual display solutions, is pleased to announce a strategic partnership with SF Marketing Inc. (SFM) that will see SFM  distribute Christie’s highly-regarded projectors to entertainment and rental staging customers across Canada.

Current Christie entertainment and rental staging customers can continue to buy direct from Christie or utilize the low-quantity purchase, added value services of SFM. By partnering with SFM, Christie extends the benefits and reach of its product line to the many smaller firms in Canada who typically purchase smaller volumes of projectors.

“Small companies in scores of communities across Canada have been reluctant to approach Christie in the past, given our firm’s global presence and industry dominance,” said Dave Muscat, senior director of sales, Christie Digital Systems Canada Inc., “and so it was logical to call upon an existing, tried-and-true supplier in the form of SFM – which also may help finance purchases – to interact with these smaller firms and reassure them that they will be looked after in a professional and caring manner.”

"We're thrilled to be enabling Christie to reach more customers in this market," said Randal Tucker, chief operating officer, SFM. "SFM has built a reputation over the last three decades for providing some of the best professional audiovisual products in the business to the entertainment market, and Christie's reputation for sitting at the bleeding-edge of visual technology represents a perfect fit for us and our customer base."

SFM will resell Christie leading-edge 3 LCD, 1-chip and Christie M Series 3-chip DLP® projectors, which provide the broadest range of brightness levels and resolutions for customers.

Many small firms who traditionally bought audio and lighting gear are now looking to extend their solutions to include projectors, so the Christie – SFM alliance will be welcome news to them. Christie products are now available from SFM.

About Christie®

Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world.  From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit

About SFM

Based in the Montreal area, SF Marketing Inc. (SFM  - see has been providing professional-quality products and services to the live entertainment and audiovisual industries since 1978.  We've built our business and reputation on two simple principles: we love, live, and breathe what we do, and we treat our customers like we ourselves would like to be treated. 

Christie® is a registered trademark of Christie Digital Systems USA, Inc.
DLP® is a registered trademark of Texas Instruments