Press Release

Christie Stars in Korea’s Most Expensive Drama Ever Produced

CINEASIA/HONG KONG – (December 6, 2010) – Christie®, the global leader in visual solutions is delighted to announce that Christie® MicroTiles™ have been selected by the Seoul Broadcasting Station (SBS) for the control room scenes in “Athena: Goddess of War. ” The South Korean espionage drama broadcasts every Monday and Tuesday from December 13, 2010 to February 15, 2011 in South Korea, Japan, Hong Kong and Singapore. Christie Korea and IMTEC, Christie’s premier Korean partner, completed the installation.

A spin-off of 2009s successful “Iris,” with a cast that includes Jung Woo-sung, Cha Seung-won, Soo Ae, and Lee Ji-ah, the budget for both series exceeds 20 billion won (US$ 17 million), making it the most expensive drama in South Korean history.

The control room set in the DIMA studio (Dong-Ah institute of Media and Arts) has 50 Christie® MicroTiles™ in a 9 x 5 array with five additional tiles spaced every second tile across the top to create a hi-tech facility furnished with state-of-the-art communications technology.

“We needed a special display canvas to show a futuristic and creative space for our TV set. When we first saw the output of the Christie® MicroTiles™ at a demonstration, we were impressed with their beautiful color performance and high resolution, and we could easily imagine the various shapes of the display canvas we expect. It the best choice for our TV studio since MicroTiles are silent,” commented J.W. Lee, the art director of Athena.

 

 

”With its ground-breaking technology, Christie® MicroTiles™ offer unparalleled flexibility as a digital canvas for designers to open up more room for creativity,” said Lin Yu, vice president, Christie Asia Pacific. “It’s almost-zero maintenance makes it highly attractive and environmentally friendly. We are proud of SBS’ decision to choose Christie MicroTiles for its highly anticipated TV drama series.”

Christie MicroTiles are a modular digital display that can be configured in any shape or size to create a virtually seamless display wall, offering spectacular, crisp visuals at any distance with the widest possible viewing angles. 

About Christie®

Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world.  From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.