Press release

Christie Technology Captures Attention at World Expo 2012 China Pavilion

YEOSU, Korea – (July 31, 2012) – The China Pavilion at Expo 2012 is drawing large audiences with the aid of eight Christie® 3-chip DLP® projectors displaying a lively presentation of ocean culture and sustainable development in keeping with the “Living Ocean and Coast” theme of the event.

The pavilion theater features two 9-meter wide by 5-meter high screens with Christie CP2220 Solaria Series Digital Cinema® projectors displaying a water-themed video. Following the movie, the screens lift to allow for a dance performance on the stage, complete with an interactive LED floor. 

Highlighting China’s success in marine research and conservation is an inverted dome six feet in diameter. Combined with touch screens, the dome allows visitors to interact with the oceanic creatures – all made possible by four Christie Mirage DS+10K-M projectors.

The ‘Love of the Sea’ section of the pavilion displays the achievements and future development of China’s oceanic research for a sustainable environment. A 3.5-meter wide by 2.6-meter high curved screen illustrates a futuristic deep-water navigation while a 2.5-meter by 1.9-meter screen displays images of the South Pole using two Christie Roadster S+22K-J projectors.

Zhenge Zhao, commissioner director, China Pavilion, said, “Christie is a valuable partner that we enjoy working with. Christie’s projectors brought to life the Song dynasty river scene in the digital painting of Qing Ming Shang He Tu, which stunned visitors during the Shanghai World Expo 2010. The exceptionally high resolution, color and quality of the projection contributed significantly to the success of our pavilion in the Shanghai event. With Christie’s prompt and timely delivery, we aim to demonstrate the connection between the ocean and human beings at this Yeosu event.”

Once again, we are pleased to work with the China Pavilion at the Yeosu World Expo 2012,” added Lin Yu, vice president, Christie Asia Pacific. “Christie is remembered for its brilliant depiction of the Qing Ming Shang He Tu during the Shanghai World Expo 2010. Our range of projectors will continue to deliver unparalleled quality to put the China Pavilion in the best light during the Yeosu World Expo.”

About Christie®

Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world.  From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.

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