Press Release

Christie and Wincomn Present China's First Permanent Projection Mapping Show at Wuxi Studio

BEIJING, China – (April 11, 2014) – Christie®, and its Chinese partner, Wincomn Technology, assisted Wuxi Studio to present a spectacular 5D show titled Light of Wuxi, the first permanent projection mapping display in China using Christie technology.

Located at scenic Lake Taihu in Jiangsu Province, Wuxi Studio comprises 82 hectares and was built by the State Administration of Radio Film and Television and the Jiangsu provincial government as China’s first center specializing in digital movies. Jiangsu Huallywood Investment Development Co., Ltd made the 5D show possible, with the preparations – which included various aspects such as video production, construction of various systems, performance scheduling and audio tests – taking six months to complete.

Combining Christie and Wincomn technology, the impressive projection mapping display is presented every Saturday at 8:00 p.m. on two buildings and a water screen simultaneously with a total projected area of over 17,000 square feet. The performance also uses laser lighting, fire, water jets and musical effects for an unprecedented visual feast.

Six Christie Roadie HD+35K and four Christie Roadster S+22K-J projectors featuring blending and warping capabilities have been installed for the show. The rugged and versatile projectors are ideal for the rigorous demands of outdoor projection.

In addition to high quality projection, dazzling 3D animations designed and produced by Beijing Lingdong Liliang Media illustrate the perfect technology and culture combination. During the show, the audience’s attention focuses on two buildings across the lake with one transformed into a “magic cube” that continuously changes its shape with the rhythm of the music. Another portion of the show features blue dolphins leaping from the lake and creating realistic and vivid sounds of waves and splashes that further contribute to an immersive experience. As bright lights and laser effects illuminate the night sky along with breathtaking audio effects, the entire Wuxi Studio transforms into a fantasy world.

“The Light of Wuxi show matches the theme of the filmed industrial park and nicely blends the animation contents with the surrounding environment,” said Fei Li, chairman, Beijing Soulpower Culture Media. “There is no doubt that excellent animated contents are inseparable from top-of-the-range projection equipment. Christie's products not only feature high brightness and clarity, they also deliver vivid colors that enable the creativity of the production team and their exciting works to be effectively presented to the audience as originally intended.”

“As China’s first permanent fixed installation show, it bears extraordinary significance for the country’s development and popularization of projection technology,” commented Tony Chen, general manager, Wincomn Technology, Christie’s China partner responsible for the installation of the entire projection system. “Not only does it signify a technological breakthrough for the local industry, it also reflects the maturity and confidence of our current projection technology for future development, as well as the high level of recognition that audiences have towards high-tech projection mapping.”

Lin Yu, vice president, Christie Asia Pacific, added, “Projection technology will certainly play an increasingly important role in China’s cultural and entertainment arenas, with the gradual maturity of projection technology and increasing attention placed in this area. As a world leader in visual technologies, Christie’s advanced solutions are used throughout the world. With China’s themed entertainment market poised for growth in the next two years, we’ll continue to place emphasis in the areas of technology and product development to offer more exciting projection mapping performances for the Chinese audience.”

About Christie

Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.

Follow us:
Facebook.com/christiedigital
Twitter.com/christiedigital

Christie® is a trademark of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries.
Christie® MicroTiles® is a registered trademark of Christie Digital Systems USA, Inc.
Christie AutoStack is a trademark of Christie Digital Systems USA, Inc.
Christie Vive is a trademark of Christie Digital Systems USA, Inc.
Christie Brio is a trademark of Christie Digital Systems USA, Inc.
DLP® is a registered trademark of Texas Instruments
DLP Cinema® is a registered trademark of Texas Instruments