Press release

Christie is Exclusive Projection Partner of The Shanghai International Film Festival

Powering the Screens with CP4230 Superior 4K DLP Cinema Projector

SHANGHAI/CHINA – (June 18, 2012) – Christie®, a global leader in digital cinema projection, announced today that it is the exclusive digital projection partner of the opening and closing films for Shanghai International Film Festival (SIFF) 2012 using Christie CP4230, the world’s first superior 4K DLP Cinema® projector.

"As Shanghai International Film Festival celebrates 15 years of success in promoting the film industry, we have chosen Christie as our preferred partner for digital cinema projection for the past four years consecutively. It is also the first time the Christie CP4230 is used for the opening and closing films at the SIFF 2012," reveals Xu Xiaoping, general manager, Shanghai United Circuit, a subsidiary of Shanghai Film Group. “As a leading entertainment player in China, we are committed to providing our audience with the best cinematic experience. To achieve this, we need to rely on the most advanced technology in digital cinema. Christie, with its latest and brightest Christie CP4230 digital cinema projector, is a partner that we can truly count on.”

Lin Yu, vice president, Christie Asia Pacific, comments, "We design our solutions with the customers and end-users in mind through Christie’s purpose-built digital cinema projectors. Our extensive experience of worldwide deployment of digital cinema projectors coupled with our team of dedicated professionals further enhance our service offerings, putting us at the forefront of the digital cinema industry. It is our honor to partner with Shanghai Film Group to bring superb digital cinema projection to the Shanghai International Film Festival for four consecutive years."

Designed to be compliant with the Digital Cinema Initiatives (DCI) specification, the Christie CP4230 is the latest addition to the award-winning Christie Solaria™ Series digital cinema projectors. Christie CP4230 delivers the world’s most brilliant 3D images, the highest level of content security, and the easiest adaptability, operation and maintenance, making it the only superior 4K DLP® solution. It offers the most robust and cost-effective 4K DLP Cinema® projector available today. Currently, Christie CP4230 is deployed in more than 20 cinemas in China.

More than 400 local and foreign movie celebrities graced the Shanghai International Film Festival 2012 as they walked down its acclaimed ‘First Red Carpet in Asia.’ International stars such as Feng Xiaogang, Jang Dong Gun, Cecilia Cheung, Zhang Ziyi, Tony Leung, Daniel Wu, Lin Chi-ling, Ikeuchi Hiroyuki and Chow Yun Fatt added limelight to the prominent entertainment event in Asia.

Christie CP4230 opened SIFF in style on June 16, 2012 with the premiere “Painted Skin 2,” an action-fantasy-romance movie based on a Chinese supernatural classic story by Pu Songling about a fox demon who takes a human form. The sequel features many of the original cast including China's heartthrob Vicki Zhao, Zhou Xun and Chen Kun.

About Christie®

Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world.  From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.

Christie® is a registered trademark of Christie Digital Systems USA, Inc.
Digital Cinema® is a registered trademark of Texas Instruments