Press release

Christie is First to Premiere 4K Digital Cinema Projector at BIRTV 2011

BEIJING – (August 23, 2011) – Christie®, a global leader in digital cinema projection, will present, for the first time in China, independent projection in 4K resolution at BIRTV 2011.

“Superior 4K has arrived in China and Christie’s 4K brings out more powerful images in higher resolution than ever before, 4D cinema projection will be an epic experience for moviegoers. These 4K projectors are expected to outperform the 2K, especially on key attributes such as picture quality and color contrast ratios. It will take the overall movie viewing mood to an all-new level,” said Frank Xiao, general manager, Christie China.

Christie presented the world’s first full feature screening in 4K resolution DLP Cinema® before members of the Hollywood community in November 2010. Expecting similar positive reactions from the exhibitors in China, Lin Yu, vice president, Christie Asia Pacific, notes, “The excellent review we received when we first screened the 4K is evidence of how superb the audience felt with the quality of the 4K images. This also proves that superior 4K has arrived and that Christie’s 4K DLP Cinema solution meets the industry’s highest standards in image quality for spectacular 2D and 3D presentations.”

The new Christie Solaria™ Series 4K projector line for digital cinema features the enhanced 4K DLP Cinema® chip from Texas Instruments (TI) (NYSE: TXN) and is designed to be compliant with the Digital Cinema Initiatives (DCI) specification. In September 2010 at IBC, it was the first 4K DLP Cinema projection system publicly demonstrated before its official launch at ShowEast.

The latest Christie Solaria CP4230 and CP4220 projectors feature the Christie 4K+4 advantage, which includes maximum performance for 3D, Christie Pixel Track™ technology for optimum image quality, simple maintenance procedures and the lowest cost of ownership of any digital projector on the market.

About Christie®

Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world.  From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.

Christie® is a registered trademark of Christie Digital Systems USA, Inc.
Solaria™ is a registered trademark of Christie Digital Systems USA, Inc.
DLP® is a registered trademark of Texas Instruments
DLP Cinema® is a registered trademark of Texas Instruments
Dolby® is a registered trademark of Dolby Laboratories