Press Release

Christie and CCTV Commemorate Spring Festival

SHANGHAI, CHINA – (February 27, 2009) – The annual CCTV (China Central Television) Spring Festival Gala Evening is a premier television event, attracting an estimated 700 million viewers from China and overseas on the eve of the Chinese New Year.  Entertaining audiences for the past 30 years, the world’s most-watched annual arts and dance event requires visual display technology that combines the performance and music with crisp, clear and stunning images.  This year, six Christie Roadster S+20K 3-chip DLP™ projectors delivered spectacular multi-media visual displays, complementing performances with serene and magical images of spring.

Following its reputation for excellent performance at the Beijing 2008 Summer Games’ opening and closing ceremonies, the Christie Roadster S+20K won over the artistic creation team for the Spring Festival Gala Evening 2009. As a showcase for China’s cutting-edge technology, the gala evening featured a spectacular backdrop which displayed the year “2009” on a bamboo-like screen.  This unique screen served as both curtain and backdrop for the gala event. The high resolution images projected onto the screen by the Christie Roadster S+20K projectors were one of the main highlights of the show.
Led by Sha Xiaolan, the chief lighting designer for the opening and closing ceremonies of the Beijing 2008 Summer Games, the lighting team for the show tapped into unique design elements, creating a perfect blend of innovative multi-media displays and set designs. With the help of the Christie Roadster S+20K projectors,  the artistic team succeeded in delivering  a visual extravaganza for a global audience numbering in the millions.

During the ballet performance “The Butterfly Lingers over the Flower”, the Christie Roadster S+20K projecters beamed dream-like sequences onto the mist screen, reinforcing the dramatic effect of the entire performance.  The viewing experience was brought to new heights when dancers from “Urban Partita” stepped out of the “Red City Gate” which was created with projected images powered by the Christie Roadster S+20K projector.

“The Spring Festival Gala Evening 2009 served as a canvas on which Sha Xiaolan, the chief lighting designer, painted a beautiful moving picture”, said Chen Yan, chief staging designer for the Spring Festival Gala Evening 2009. Yan continues, “The picture will be remembered in history by many viewers, as it served as a living record of the glorious performance that was delivered using Christie’s digital projectors.”

Following the evening’s success, Xiaolan commented,  “The Christie projectors performed superbly. Their performance and reliability are the main reasons why we chose them for the show.”

About Christie
Christie, a wholly-owned subsidiary of Ushio, Inc., Japan, (JP: 6925), is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in digital projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions.  With the acquisition of Vista Controls Systems, Corp., Christie offers the most complete and advanced solutions for cinema, live venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.