Press Release

Christie Appoints Mitch Rosenberg Director of Sales for new U.S. Visual Environments Display systems

CYPRESS, CA – (May 18, 2010) – Christie has appointed Mitch Rosenberg Director of Sales for its new U.S. Christie Visual Environments Display Systems group.  In this role, Rosenberg will lead the consolidated sales and business development team that spearheads opportunities in both control room and new markets targeted by Christie MicroTiles. Rosenberg brings highly developed sales and negotiation skills that have helped him forge customer relationships with dealers, systems integrators, in-house and independent representatives, consultants and end-users. He reports to Zoran Veselic, Vice President of Christie’s Visual Environments.

Prior to this position, Rosenberg worked as a business development manager for Christie MicroTiles, the award-winning modular display system hailed as the new “digital canvas” for a wide range of applications in the fields of architecture, digital signage and out-of-home advertising, command and control video walls, and event production. Rosenberg was instrumental in securing MicroTiles sales opportunities with customers such as the The Colbert Report.

“We are very pleased to welcome Mitch to this new position. His experience with consultants, dealers and the architectural community is a great base for managing customer relations on a national level,” said Veselic. “Mitch brings that rare combination of expertise and passion to his work that will continue to help drive sales for Christie on a national scale.”

Prior to joining Christie, Rosenberg lead major sales initiatives in the wireless network solutions industry, as well as the AV control and display systems manufacturing fields, where he successfully implemented vendor relations programs that yielded increases of as much as 300% in sales, over a single year period.  Rosenberg was also an industry pioneer, responsible for introducing some of the first LED display systems in the U.S.

“Christie continues to revolutionize the control room and visual environments markets with groundbreaking technologies that offer exciting, more powerful ways of creating visually stunning, high resolution displays,” observed Rosenberg.  “I am very pleased to be part of a remarkable team, which is recognized for their results-driven expertise.”

About Christie®

Christie, is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world.  From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. 

Christie® is a registered trademark of Christie Digital Systems USA, Inc.
Christie® MicroTiles™ is a trademark of Christie Digital Systems USA, Inc.