Press Release

Christie Exceeds 20,000 Digital Cinema Projector Milestone

World’s Best Selling Digital Cinema Projectors Preferred by Exhibitors and Industry Leaders

CYPRESS, Calif. – (June 30, 2011) – Christie®, the leader in digital cinema projection technologies, announced that it has shipped and installed more than 20,000 digital cinema projectors worldwide. The accomplishment includes the sale and installation of DCI-compliant Christie Solaria™ Series 2K and 4K projectors, including the popular Christie CP2220 and Christie CP2230.

“Projectors were shipped to cinema customers in Australia, Belgium, Canada, Finland, France, Hong Kong, Japan, Mexico, Norway, Romania, Russia, Singapore, Spain, Turkey and the United States in May, with the 20,000th shipment going to Cinema City International in Arad, Romania,” confirmed Jack Kline, president and chief operating officer, Christie Digital Systems USA, Inc. “Whether it is 2D or 3D, 2K or 4K, small or large screens, we are honored that our customers continue to rely on Christie to deliver the brightest, most reliable projection solutions for their theaters,” added Kline. 

Since 1999, Christie has been the dominant leader and expert in digital cinema projection.  More than 12 years ago, Christie introduced the world’s first digital cinema projector, the Christie DCP-H, followed by the Christie CP2000 series and, most recently, the Christie Solaria™ series for both 2K and 4K resolutions. In addition to product launches and technology firsts, Christie was selected for the first large scale digital cinema deployments in all major regions of the world, including Europe, the Americas and Asia Pacific. 

Most recently, Christie was selected by Oscar-winning filmmaker James Cameron to assist him in showcasing the first “mass audience” demonstration of the higher frame-rate delivery necessary for the next generation of 3D films. The demonstration took place at CinemaCon 2011 at The Colosseum of Caesars Palace.

Christie, the preferred choice for Cameron, used currently available Christie Solaria Series Digital Cinema projectors to project 3D content at up to 60 frames per second (FPS). Unlike other solutions, the Christie CP2230 and others in its family are capable of delivering over 30,000 lumens on the largest screens, while delivering breathtaking 3D images, which, combined with higher frame rates, will speed the evolution of this next generation cinema experience.

For Christie, the leader in digital cinema projection technologies, the firm’s next generation of digital cinema solutions capable of projecting movies at the frame rates that Cameron desires are already here. The Christie Solaria™ series of 4K digital cinema projectors features Texas Instruments’ (TI) (NYSE: TXN) next generation DLP Cinema® technology and can display 4096 x 2160 pixels of resolution. Among the brightest in the world, these projectors – including the CP2230s used by Cameron for his technology demonstration – are capable of delivering over 30,000 lumens on the largest screens and breathtaking 3D images. All next-generation Christie digital cinema projectors continue to utilize Christie Brilliant3D™ technology providing the ultimate 3D experience with the lowest cost of operation.

“Christie is committed to supporting its customers today and in the future. That’s the primary driver behind our 2K and 4K solutions,” emphasized Kline. “We understand how important it is for exhibitors to safeguard their long-term technology investment. With Christie, exhibitors are assured they have a future-proof solution that can meet their needs both today and tomorrow.”
 
All projectors in the Christie Solaria series are designed to meet Digital Cinema Initiatives (DCI) specifications. They feature a new modular architecture for improved serviceability and ease of maintenance, with up to 25 percent lower cost of operation than competing technologies.
 
About Christie®
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com for more information.

Christie® is a registered trademark of Christie Digital Systems USA, Inc.
DLP Cinema® is a registered trademark of Texas Instruments
Christie Solaria™ is a registered trademark of Christie Digital Systems USA, Inc.