Press Release

Christie Digital Cinema Projectors Screen 2010 Soccer Matches in 3D

SEOUL, KOREA – (June 22, 2010) – Christie®, the leader in digital cinema projection technologies, is pleased to announce that Digital Cinema Korea (DCK), the joint-venture company of CJ CGV and Lotte Cinema in South Korea, will deploy 110 screens to show the prestigious 2010 soccer matches in Africa in 3D using Christie CP2000 Series and Christie Solaria™ Series 2 digital cinema projectors.

“With the Christie Solaria Series’ ability to accommodate upgrades and their suitability for screens up to 100 feet, they fit exactly what we require to screen the soccer matches in 3D. It will certainly lure fans away from their televisions at home and they will be thrilled at the realistic 3D experience as they enjoy the excitement of the two games at our digital cinemas,” announced Hee-Seong Oh, Director of Marketing, Lotte Cinema.

The 3D screenings are expected to draw large crowds across the country. “With the availability of 3D screenings on Christie digital cinema projectors, fans are now flocking to our cinemas to watch these matches. In fact, tickets for the 3D matches were sold out three weeks prior to the actual screening,” said S.K. Lee, General Manager, Public Relations, CGV.

The 3D screenings are available due in part to the widest deployment of digital cinema theatres across South Korea spurred by DCK’s 2008 deal to secure Virtual Print Fees (VPF) with major Hollywood studios. Phase one of the agreement exclusively utilized 500 Christie CP2000 Series projectors; the current and second phase features at least 500 of the new Christie Solaria 4K-ready DLP Cinema® projectors – of which, nearly 100 have already been installed. To date, Christie is the leading digital cinema provider in South Korea with almost 80% market share.

The Christie CP2000 and Solaria Series projectors are the most deployed digital cinema projectors in the world, recently surpassing 12,000 installations or 65% world market share. Delivering superior brightness and performance for a variety of screen sizes, the Christie DLP Cinema projectors feature a flexible design to accommodate upgrades with low cost of ownership.

“Korea is one of the countries leading the digital cinema revolution and we are going a step further to harness the latest in digital cinema projection technology to screen alternative 3D content. We’re quite certain that the Christie digital cinema projectors will enhance the cinematic experience and immerse our audience in the excitement and unique experience of the first 3D screening of a sporting event in South Korea,” added Jin-Mo Kang, Director, DCK.

About Christie®
Christie, is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world.  From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images.

For more information, contact:
Juliana Tong, Christie
(65) 6877 8737
juliana.tong@christiedigital.com

Shirley Zhang, Christie
(86) 21 6278 7708 ext 117
shirley.zhang@christiedigital.com

Christie® is a registered trademark of Christie Digital Systems USA, Inc.
Solaria™ is a trademark of Christie Digital Systems USA, Inc.
DLP Cinema® is a registered trademark of Texas Instruments.