Press Release

Christie® Launches The New Digital Canvas: Christie® MicroTiles™

Breakthrough Modular Technology Unleashes Freedom to Create Virtually Seamless Digital Displays in Any Size, Any Shape, Any Place

CYPRESS, CA – (November 11, 2009) – Unique MicroTiles™ digital display technology that creates a virtually seamless digital canvas in almost any size or shape - and offers spectacular, crisp visuals at any distance - is now available from Christie®, a global leader in visual solutions for business, entertainment and industry.
 
Christie® MicroTiles™ are modular digital display tiles that can be stacked and clustered like building blocks to create display walls of any shape or scale, using an entirely new, advanced optical design that produces unparalleled levels of brightness, contrast and color reproduction.
 
The Christie MicroTiles system represents a huge step forward in large-format digital display technology, offering superior color and image reproduction, the widest possible viewing angles, and a near absence of seams on display walls, with only a 1mm gap between the tiles. The groundbreaking LED- and DLP®-based system is designed for long, reliable commercial use in public areas, with no lamps or other consumable parts to replace. The LED light engine, a key component of MicroTiles, is rated at 65,000 hours to half brightness usage, or nearly 7.5 years of continuous operation.
 
With a screen size of 16 inches (408mm) wide x 12 inches (306mm) high, the tiles also feature a shallow depth of only 10 inches (260mm) and require just 2 inches (50mm) of minimal clearance for rear ventilation. Christie engineers designed the MicroTiles to be fully and easily serviced from the front. The tiles are “self-aware” – meaning that time-consuming and costly color calibration needed to keep conventional “video walls” looking uniform, is automatically completed by the sensors built into the MicroTiles.
 
While the engineering behind the display tiles is extraordinarily sophisticated, walls of tiles are controlled by a simple unit that processes the signal from the most popular digital signage and media players.
 
Known around the globe for high quality digital projection systems, Christie has had its new tiles in R&D for two years. Technology and visual design experts who’ve seen sneak previews this year have described the system as “one of the wonders of the world in displays.”
 
“MicroTiles represent a distinct revolution in display technology, that allows users to create their own digital canvas or digital wallpaper,” said Bob Rushby, the co-inventor and chief technology officer at Christie. “With MicroTiles, users can express their creativity and vision, and assemble the displays in ways that have previously been unattainable using current flat panel LCD, plasma or LED walls.”
 
“Assemble the tiles any way you like, take them apart and re-assemble them in a new configuration, and they ‘recognize’ each other every time and adjust the image automatically,” Rushby added. “Our partners are discovering new ways of using digital display that would have been impossible or impractical before MicroTiles.”
 
The spectacular image quality and modular flexibility of the MicroTiles system opens up wide possibilities for companies charged with designing and creating large, vivid visual displays for architectural installations, out-of-home advertising, event centers, command and control facilities and retail environments.  MicroTiles can easily be incorporated to fit within the physical constraints or opportunities of a building and eliminate all the compromises made when using other display technologies.

“Christie MicroTiles open up a whole new world of possibilities for the various display markets,” Rushby added. “They offer an innovative, visually striking digital solution to deliver messages and make them memorable.”
 
Christie MicroTiles will be on display at these North American events:

IAAPA/G2, November 17-20 in Las Vegas, Electrosonic booth # 5659 in the Theming and Tech Pavilion

I/ITSEC, November 30-December 3 in Orlando, FL, Christie booth # 1449

Christie MicroTiles Product Showcase, December 9 in New York City. For information on how to register for the product showcase, please visit www.christiedigital.com/microtiles

Christie MicroTiles will be launched in Europe at ISE, February 2-4, 2010, and in Asia in the first quarter of 2010.

For the online press kit, please visit www.christiedigital.com/microtiles.


About Christie
Christie, a wholly owned subsidiary of USHIO, Inc., Japan, (JP:6925), is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in digital projection systems since 1979, Christie has an established reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions.  With the acquisition of Vista Controls Systems, Corp., Christie offers the most complete and advanced solutions for cinema, live venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

For more information contact:
Dorina Belu, Christie
(519) 749-3323
dorina.belu@christiedigital.com

Mario Almonte, Herman & Almonte Public Relations
(212) 616-1190, ext. 267
malmonte@Herman-AlmontePR.com

Christie® is a registered trademark of Christie Digital Systems USA, Inc.
Christie® MicroTiles™ is a trademark of Christie Digital Systems USA, Inc.
DLP® is a registered trademark of Texas Instruments, Inc.