Press Releases

Christie MicroTiles Debut on the Colbert Report

Creative Display Tiles Selected for Superior Color, Flexibility and Green Factor

NAB/LAS VEGAS – (April 12, 2010) – Millions of fans of The Colbert Report received a visual treat on the January 4th season premiere, when Stephen Colbert introduced the redesign of his new Red, White & Blue set featuring Christie® MicroTiles™.  The breakthrough modular display technology debuted in a bolder-than-HiDef-way for Comedy Central’s most daring pundit.  The redesigned stage features 41 MicroTiles arranged as three horizontal displays, in 1x4, 1x5 and 1x4 arrays underneath Colbert’s desk; and four angled 1x7 vertical columns along the backdrop. The tiles display high definition video and graphics created exclusively for the show.

This marks the first installation of Christie MicroTiles since its launch on November 11th, 2009. “The best part about being the first show to use the Christie MicroTiles is that we are the first. We love being first,” notes Meredith Bennett Co-Executive Producer, The Colbert Report.

Videofilm Systems, Inc. of Bridgeport, Connecticut collaborated with Emmy-Award winning design firm Jack Morton to specify and install the Christie MicroTiles for The Colbert Report. Dale Cihi, Engineering Designer at Videofilm recounts: “After Giselle Vogel, our VP and I saw the MicroTiles demo at InfoComm ‘09 we were taken by the technology and knew we had to include it on the set of The Colbert Report. Real-time color correction and off-access viewing were the primary requirements we had to overcome and Christie MicroTiles definitely met the criteria. It’s the kind of product that sells itself once you see it. It definitely has the ‘wow’ factor.”

Jim Fenhagen, SVP of Design at Jack Morton and Chief Designer of The Colbert Report set comments on Christie MicroTiles’ unique combination of DLP® with LED illumination: “We found that in updating the set, the brightness factor was crucial and we really wanted to include strips of video into the redesign. The set had to be amplified visually without being too distracting, while still maintaining its unique signature on air. Christie MicroTiles were perfect. They fit seamlessly into the existing space while providing the best color matched graphics and video without any pixelation.” 

“In creating the MicroTiles, Christie implemented all my favorite technologies. I would have chosen the same screen, housing unit, light engine, optics and 4x3 aspect ratio…it’s the kind of all-in-one technology you dream of,” Cihi adds. “Given this was the first time the technology was going to appear on air, we received phenomenal support from Christie’s after-sales team. Not only is the product so well designed and easily implemented, knowing that Christie stands by its product made us feel very comfortable with using it right out of the box.”

“More often, we are building ‘green‘  into our solutions. With Christie MicroTiles, our installs use less electricity and operate longer with lower cost of ownership. This is as close to ‘set-it-and-forget-it’ technology as you can get,” Cihi concludes.

“Set design is a very competitive business and to stay on top you have to find creative and renewable ways to use the technology you have,” Fenhagen continues. “This is what we love so much about MicroTiles. Its innovative media easily adapts for entertainment spaces. We can stack them the way we want and repurpose them later to create a totally new design. The ease in which the tiles went in was also very accommodating; we didn’t have to redo the existing columns.”
 
Christie MicroTiles bring a new era to broadcast sets and their narrow profile can fit even the most space constrained studios. “The possibilities are endless in terms of what they can do. The added advantage is that HiDef cameras love MicroTiles. They achieve 115% NTSC broadcast standard and PAL color gamut – no other display can do this,” says Mitch Rosenberg, Director of Sales, Visual Environments Display Systems at Christie. “MicroTiles have an amazing visual impact and are fun to work with…it’s as easy as…design, lock and play.”

To view current content displayed on the Christie MicroTiles, visit www.colbertnation.com.

About Christie®
Christie, is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world.  From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images.  Visit www.microtiles.com.

 

For more information contact:
Dorina Belu, Christie
(519) 749-3323
dorina.belu@christiedigital.com  

Mario Almonte
Herman & Almonte PR
(212) 616-1190, ext. 267
malmonte@herman-almontepr.com


Christie® is a registered trademark of Christie Digital Systems USA, Inc.
Christie® MicroTiles™ is a trademark of Christie Digital Systems USA, Inc.
DLP® is a registered trademark of Texas Instruments.