Press Release

Christie MicroTiles Debuts at AIA

Showcases Interactive Gaming and Touchscreen Demonstrations at Booth #295

AIA/MIAMI, FL – (June 9, 2010) – Christie®, a global visual technologies company, will introduce Christie® MicroTiles™ for the first time at the American Institute of Architects National Convention, in the Miami Beach Convention Center, June 10 - 12.  

Showcasing a new interactive technology, Christie has partnered with AS (, a Norwegian software developer, and Show+Tell ( of New York City, to bring Boink-O! to AIA 2010.  Displayed on a 4-wide by 8-high MicroTiles display, Boink-O! is an interactive game that is controlled by players using their mobile devices and technology. The interactive signage platform enables audience participation by using any mobile phone as a wireless peripheral interface, in this case a game controller. This technology is ideal for captivating and engaging large audiences by enabling active content browsing and selection, instant polling/voting, or controlling interactive games such as Boink-O!.   Show+Tell created Boink-O! as well as the M&M's® characters for the M&M'S WORLD® flagship store in Times Square, and were one of the content providers for the Christie MicroTiles launch in November 2009.
Christie has also teamed up with Float 4 Interactive ( laser sensor technology and Arsenal Media ( content  to showcase a gesture-based interactive retail shopping experience on the popular “Big O” display.  Made up of 14 MicroTiles shaped in an “0” configuration (4 on the top row; 4 on the bottom row; and 3 on each side) users can shop for their favourite style of watch.  The rugged and robust screen surface of the MicroTiles is cool to the touch, which makes them perfect for touchscreen applications.  Being driven at their native resolution of 720 x 540 pixels per tile, the tiles yield a pixel pitch of 0.567mm for crisp, high-resolution viewing up close and at any angle. 

A sky scraper shaped display will also be on the booth presenting various wayfinding scenarios for audience engagement; and a digital 1 x 5 column will demonstrate the jaw-dropping resolution, brilliant color and true blacks that Christie MicroTiles are renowned for.  Video and high resolution images are provided by Arsenal Media, Christie’s lead digital media content agency.

MicroTiles spectacular image quality and flexibility opens up wide possibilities for companies charged with designing and creating large, vivid visual displays for architectural installations, digital out-of-home, event centers, and retail environments.  With an unobtrusive, modular building block design, designers can specify any size, and any shape display to fit their intended environment.  Amalgamating the strengths of LED and DLP®  technology, Christie MicroTiles have a color range that far exceeds conventional LCD and plasma technologies and offer the right combination of high brightness and rich contrast for demanding indoor, high ambient light environments.   

The revolutionary digital display technology was recently awarded the Janus de l’Industrie Award from the French Institute of Design (Institut Francais du Design) –   France’s coveted design label for outstanding creative products in the field of industrial design.

To learn more about how Christie MicroTiles create social connections in the built environment and will transform the way information is displayed in public and commercial spaces, visit Christie at booth # 295.

About Christie®
Christie, is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world.  From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. 

For more information contact:
Allison Illsley, Christie
(519) 749-3127 

Mario Almonte, Herman & Almonte Public Relations
(212) 616-1190, ext. 267 

Christie® is a registered trademark of Christie Digital Systems USA, Inc.
Christie® MicroTiles™ is a trademark of Christie Digital Systems USA, Inc.
DLP® is a registered trademark of Texas Instruments.