Press Release

Christie Shines At World Expo 2010 Exhibition In Beijing

SHANGHAI, CHINA – (July 22, 2009) – Christie is pleased to announce that it is the sponsor for “The Path to World Expo – Introduction to World Expo Shanghai 2010 China and the Retrospection of the World Expo History” exhibition in Beijing. Christie is providing its proven 3-chip DLP® projectors for the multimedia event, transforming it into a visually-stunning feast at the Capital Museum in Beijing from July 5-25, 2009. For more than two years, Christie has supported the hugely popular series of World Expo exhibitions held in Shanghai, Fuzhou, Shijiazhuang, Tianjin, Guiyang, Hong Kong and the United Nations headquarters in New York. These exhibitions were visited by more than one million visitors from China and around the world. 

The introduction to the Shanghai World Expo 2010 event in Beijing is deemed one of the most important exhibition stops; it’s where a 300-day countdown to the actual 2010 expo began on July 5, 2009. Since its opening, the introduction to World Expo Shanghai 2010 exhibition has been visited by high-ranking government officials including China’s president Hu Jintao and vice-premier Wang Qishan. Christie’s high-end projection display systems are being used for three main visual attractions, including one of China’s largest curved screen displays, a multimedia theatre and an interactive digital book.

One of China’s Largest Curved Screens for Exhibitions
As one of the main highlights of the exhibition, the 5-minute “Urban Imagination” promotional video showcases the attractions of Shanghai World Expo 2010. Three Christie Roadster S+20K projectors are used for a 3-channel solution to seamlessly display stunning visuals on a 23-metre-by-3.5-metre, 180-degree curved screen; one of the largest curved screen displays used for exhibitions in China. When the video ends, the screen opens up to reveal the exhibition. 

Multimedia Theatre
The multimedia theatre combines the use of multiple plasma screens and scrim projection technology. Two Christie DS+6K-M projectors display the “Historical Imprints” visuals onto the 7.4-meter-long, 3-meter-high layer of scrim, creating a dream-like ambiance for the theatre. 

Interactive Digital Book
A Christie DS+6K-M projector is used to project the digital book images. With the use of a sensor, users can interact and “flip” through the digital book and look through 156-years worth of glorious, world expo history.

Liu Xiuhua, assistant secretary of Media & Communications with the Shanghai Expo Bureau, is pleased that Christie has given the committee its unwavering support for all exhibition activities. According to Xiuhua, Christie’s engineering team provided groundbreaking visual display solutions to help the committee members realize their visual goals. In addition, Christie’s high quality solutions and excellent technical team provided the exhibitions with consistent projection for up to ten hours a day.

“We’re honored to participate in this exhibition and contribute to this global event,” comments Lin Yu, vice-president, Christie Asia Pacific. “Building on our experience in the opening and closing ceremonies of the 2008 Beijing Summer Games, we wish to contribute to the world expo by offering the best possible visual displays. At the same time, we would like to thank Wincomn Technology Co., Ltd, our partner in China, for helping us complete this challenging task.”

Frank Xiao, general manager, Christie China, adds that Christie is committed to bringing the most impressive visual images to audiences from across the world through this series of exhibitions. The aim is to win over the world’s attention and to demonstrate that China is in a new light with leading technology.

Tony Chen, president, Wincomn Technology Co., Ltd, one of Christie’s most important partners in China, says, “We’re honored to support this series of exhibitions with Christie. We will continue to ensure that we provide the timeliest solutions to help bring the events to life.”

About Christie
Christie, a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925), is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in digital projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions.  With the acquisition of Vista Controls Systems, Corp., Christie offers the most complete and advanced solutions for cinema, live venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.  


For more information, please contact:

Juliana Tong, Christie
(65)6877 8739
juliana.tong@christiedigital.com

Latisha You, Christie
(86)21 6278 7708 -117 (ext)
latisha.you@christiedigital.com

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