Press Release

Christie Shines at the Rhone-Alpes "Light Show" at EXPO

SHANGHAI, CHINA – (May 2, 2010) – Christie®, a global leader in visual solutions for business, entertainment and industry, is proud to announce its extensive participation in the Rhone-Alpes pavilion in the Urban Best Practices Area (UBPA) at Expo 2010 Shanghai. More than 30 Christie visual solutions including the Christie LX505, Christie Roadie HD+35K and Christie Roadster S+20K projectors illuminate the innovative “Light Show,” a highlight of the event. The 20-minute nightly performance presents an artistic night landscape that highlights the expo’s theme of “Better City, Better Life.”

Christie has left an impressive footprint in China in recent years including the opening and closing ceremonies of the 2008 Beijing Summer Games and the performance of the opera Turandot, held in Beijing to commemorate China’s 60th anniversary in 2009. Since 2007, Christie has been the visual solution sponsor for “The Path to World Expo – Introduction to World Expo Shanghai 2010 China and the Retrospection of the World Expo History” exhibition held across China, Hong Kong and at the United Nations headquarters in New York, attracting more than a million visitors from around the world. 

The Rhone-Alpes pavilion “Lighting Cities” showcases energy efficiency and sustainable design. It uses an energy-efficient and environmentally-friendly illumination system to light up selected areas in the UBPA site. Together with the Christie visual solutions, they form “Light Show”, an exciting exhibit filled with striking visuals depicting urban living.

Working with our valued partner in China, Wincomn Technology Development Co., Ltd., Christie installed 20 Christie LX505 projectors that project visuals onto different parts of the “inverted” umbrellas, forming two ribbon-like displays. Five sets of the world’s brightest digital projectors, the Christie Roadie HD+35K’s, are placed in front of the power plant to present a seamless display 150 meters long by 16 meters high onto the façade of the building.

Completing the “Light Show”, a brilliant chimney-effect projection is achieved with six sets of Christie Roadster S+20K DLP® projectors. The projectors - which were used for the 2008 Beijing Summer Games - offer edge-blended images from the smallest form factor available at greater than 20,000 ANSI lumens. Elevated at various angles, the Christie Roadster S+20K digital projectors displayed one of the world’s tallest single images.

At the World Plaza area, near to the Rhone-Alpes pavilion, a ceiling-mounted Christie DS+10K-M projector displays interactive content onto the ground in which visitors can immerse themselves.

“Christie projectors do a fabulous job and we have received very positive feedback, which is a testament to the quality and capabilities of these projectors,” noted Daniel Gouffe, President of Entreprise Rhône-Alpes International. “We also have a great working relationship with the Christie and the Wincomn Technology teams in China. Together, they are dedicated and provide very prompt service.”

“Christie projectors once again demonstrated their versatility by meeting the critical requirements of the large-scale visual projection at this global event,” says Tony Chen, President, Wincomn Technology Development Co. Ltd. “This is another milestone in our partnership with Christie, especially after its stunning display at the 2008 Beijing Summer Games’ ceremonies.”

“Christie has long been associated with the Expo event. We participated in the last event in Aichi, Japan, with excellent feedback for our visual displays. We were also the proud visual solutions sponsor for the Expo roadshow over the last three years, which was visited by millions in China. We’re very pleased that many of the sites in this Expo are using our visual solutions to help contribute to the success of this six-month long event in Shanghai,” says Jack Kline, President and COO, Christie USA.

About Christie®
Christie, is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world.  From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images.

Media contacts:
Juliana Tong, Christie
(65) 6877 8737
juliana.tong@christiedigital.com

Shirley Zhang
T: (86) 21 6278 7708 ext 117
shirley.zhang@christiedigital.com

Christie® is a registered trademark of Christie Digital Systems USA, Inc.
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