Press release

Christie Showcases Innovative Cinema Technologies at Cinema India Expo 2012

Mumbai, India - (July 23, 2012) – Christie®, a global visual technology company, will showcase a wide range of innovative cinema projection solutions, backed by its support services, at Cinema India Expo 2012 this week. A product preview of Christie Solaria® One, a premiere digital cinema projection system for screen sizes of less than 30 feet, will lead the way, and there will also be demonstrations of the Christie SKA-3D™ audio/video processor and High Frame Rate (HFR) content, seamlessly projected by Christie’s Solaria® technology.

“Thanks to our dedicated partners, Scrabble and UFO, Christie has successfully acquired more than 80 percent of the current market share for DCI screens in India. To date, we have deployed more than 600 digital cinema projectors for Indian cinemas,” said Lin Yu, vice president, Christie Asia Pacific. “To strengthen our leadership position, we are honoured to bring our technical know-how to the Indian movie market by showcasing the next frontier in cinema technology and solutions at Cinema India Expo 2012.”

The Christie® SKA-3D™ digital cinema processor, a powerful product innovation will also be showcased, delivering flawless audio  performance and 2D/3D image playback from virtually any content source on any brand of projector with separate L/R eye dual DVI inputs. It is a true, high-caliber “all in one” cinema processor that ends equipment rack clutter by combining the multiple units typically found in a projection booth – an audio processor, digital crossovers, video scaler, 3D decoders, video cross conversion and more – into a single, lightweight and compact box. 

On the video front, featuring full support for SENSIO® Hi-Fi 3D and RealD Format, the new Christie SKA-3D seamlessly switches between multiple 2D/3D alternative content sources – including pre-show advertising servers, Blu-ray players, Sony PlayStation®, set-top boxes, personal computers and satellite feeds – which in turn facilitate new revenue streams for digital cinema owners through the playback of any content available to them.

Another live demonstration not to be missed at the Christie Demo Suite at Cinema India Expo 2012 is the High Frame Rate (HFR) technology demo of HFR content using a standard Christie Solaria® Series digital cinema projector equipped with the Christie® IMB, an integrated media block solution that seamlessly converts and delivers feature-film and alternative content within a secure environment to all of Christie’s 2K and 4K, DCI-compliant Solaria® Series 2 projectors.

The beauty of the HFR demo is that it is accomplished using a standard Christie CP4230 digital cinema projector. Designed to be compliant with Digital Cinema Initiatives (DCI) specifications, the Christie CP4230 presents 3D and alternative content at its best using Brilliant3D™ technology for high performance 3D. The projector aligns pixels perfectly for optimal image quality with no need for re-sizing or scaling of content. It also offers the highest level of content security, and the easiest adaptability, operation and maintenance. It’s equally impressive 2K sibling, the Christie CP2220 digital cinema projector, will also be featured at Cinema India Expo 2012.

Christie’s Commitment to HFR

The two main goals of Christie’s HFR activities are to help the industry develop the best HFR content and the best delivery system for HFR content. The first goal involves assisting leading-edge filmmakers and post-production companies in perfecting HFR movie creation, so the industry has the most engaging, entertaining content possible. The second goal is to assist exhibitors in showing these 3D HFR movies in all their glory. To these ends, Christie is helping create the standards for 3D HFR movies through formal and informal technology-development alliances with major producers and directors, post production facilities, studios and technology partners. On the exhibitor’s front, Christie provides one stop shopping for all the hardware, software and services that enable exhibitors to deliver a filmmaker's vision in stunning 3D HFR quality. For more information visit http://www.higherframerates.com.

About Christie

Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com for more information.

Christie® is a registered trademark of Christie Digital Systems USA, Inc.
Christie SKA-3D™ is a registered trademark of Christie Digital Systems USA, Inc.
Christie Solaria® is a registered trademark of Christie Digital Systems USA, Inc.