Press Release

Christie Showcases Interactivity on InfoComm Booth #N1203

Technology Designed to Engage Audiences and Increase Dwell Times

INFOCOMM/LAS VEGAS – (June 8, 2010) – Together with leading interactive technology companies, Christie is proud to showcase three interactive gaming and touch screen demonstrations at its InfoComm 2010 booth,  # N1203.  Featuring Christie’s most advanced projection and modular display technologies and interactivity from leading vendors, these interactive demonstrations are designed to deliver powerful audience engagement for broadcast, gaming, entertainment and signage applications.

Christie® MicroTiles™, the new digital canvas, have been used in a variety of distinctive settings including Expo 2010 Shanghai, national television broadcasts and the NASCAR Hall of Fame. MicroTiles feature jaw dropping, in-your-face resolution for up-close or distant viewing, brilliant colors, true blacks and a consistent stable image. 

MicroTiles have a rugged and robust screen surface and are cool to the touch, which makes them perfect for interactive and touchscreen applications. In addition, MicroTiles are technology-agnostic – providing users complete freedom to work with any of the leading media players and interactive technologies.
   
Visitors to the Christie booth will be entertained by a revolutionary new touch technology developed by Baanto International Ltd. (www.baanto.com), of Mississauga, Canada. The technology, known as Shadowsense, can be used in a variety of 2D and 3D applications in a way that no other touch screen system can. This technology showcase features an interactive game called, HomeWrecker, which will be presented on a 5-wide by 2-high Christie MicroTiles display. Show attendees playing the HomeWrecker game will be among the first ever to experience gaming interactivity in this innovative manner.

Christie has also teamed up with U-Touch Ltd. (www.u-touch.co.uk), a world-leading specialist in touchscreen solutions, to bring an amazing experience in multi-touch technology on a large screen display surface. The U-Touch demo features a 96” (diagonal) rear projection Stewart Filmscreen StarGlas 100 laminated to a glass substrate, with integrated optical sensing touch components. The resultant display is ideal for broadcast sets, government installations, educational facilities, museums, corporate and retail environments. At InfoComm 2010, the U-Touch screen will be featured in a mock broadcast set and will be powered by the Christie HD8K projector.

Showcasing yet another new interactive technology, never.no AS, a Norwegian software developer, and Show+Tell (New York City) have collaborated to bring Boink-O! to InfoComm 2010. Displayed on a massive 5-wide by 10-high MicroTiles display, Boink-O! is an interactive game that is controlled by players using their mobile devices and never.no (www.never.no) technology. The never.no interactive signage platform enables audience participation by using any mobile phone as a wireless peripheral interface, in this case a game controller. This technology is ideal for captivating and engaging large audiences by enabling active content browsing and selection, instant polling/voting, or controlling interactive games such as Boink-O! Show+Tell (www.showandtell.com) created Boink-O! as well as the M&M's® characters for the M&M'S WORLD® flagship store in Times Square, and were one of the content providers for the Christie MicroTiles launch in November 2009. Visit the Christie InfoComm booth, #N1203 to play Boink-O! and for a chance to win an iPod touch.

About Baanto

Baanto™ is a Canadian corporation, based in Mississauga, Ontario that is marketing a revolutionary new tracking technology, which can be used in a variety of 2D and 3D applications. The product will produce highly accurate results at a cost well below that of systems currently on the market. Baanto™ was established by Nytric Ltd in 2009 for the purpose of commercialisation of the proprietary motion capture technology invented by them, and which is now the core of Baanto™ products. Patent assignment and IP transfer from Nytric to Baanto™ was completed Q4, 2009, with 6 patent filings completed and a further 22 in process. Visit www.baanto.com for further information.

About U-Touch

U-Touch is a world leader in touch screens and a one stop shop for all interactive technology, offering a wide range of interactive solutions for all makes and models of display types. Through their extensive partnerships with designers, system integrators and software developers they can offer a full range of solutions to meet any requirements. Their specialist teams are always available to discuss your needs and demonstrate why interactive technology is the fastest growing sector in the AV industry today. For more information, visit http://www.u-touch.co.uk/.

About Stewart Filmscreen

Stewart Filmscreen is the world’s premier projection-screen manufacturer for both the residential and commercial markets. A family-owned business, Stewart Filmscreen maintains the highest standards in screen design and craftsmanship. In fact, each screen is handmade. Founded in 1947, Stewart Filmscreen has grown from a small business to an international one, with offices in Denmark and Singapore, in addition to two in the United States, including a manufacturing facility in Ohio and their headquarters in So. California. More information on Stewart Filmscreen Corporation is available at www.stewartfilmscreen.com.

About never.no

never.no’s award-winning interactive technology connects broadcasters, brands, outdoor media owners, and digital screen networks with online and mobile consumers. By dynamically modifying playout, schedules, and graphics based on viewer-generated or other internal and external inputs, the Interactivity Suite is ideal for the converging digital media market. The versatile never.no product suite works with traditional TV, Web TV, IPTV, digital signage, and mobile platforms. never.no technology powers a variety of high-profile interactive formats, including entire TV channels. In operation since 1999, never.no has data centers in Oslo, Norway; Los Angeles; and Dubai; and a global customer base including top brands such as Active Loop Television, Aspiro, CTVGlobeMedia, Etisalat, Music Choice, MyThum Interactive, Rubicon TV, TV Norge, TV2, and Viasat. More information about never.no products is available at www.never.no.

About Show+Tell

Show+Tell specializes in designing and managing digital out-of-home media and dynamic environments. The company has been enjoying steady growth and continues to attract leading brands as clients, including ABC, Bloomberg, Chase, CEMUSA, Disney, Dreamworks, Louis Vuitton, M&Ms, Time Warner Cable, Toys "R" Us, and others. Its content design, production and software solutions are on display 24 hours a day, seven days a week in the heart of New York's Times Square, among other locations nationwide. Visit www.showandtell.com for information.

About Christie®

Christie, is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world.  From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. 

Christie® is a registered trademark of Christie Digital Systems USA, Inc.
Christie® MicroTiles™ is a trademark of Christie Digital Systems USA, Inc.