CYPRESS, CA – (April 2, 2009) – Los Angeles-based audio-visual rental and staging company American Hi Definition, Inc. marked its 12th year supporting the live Grammy Awards telecast by powering an array of rear-projection screens with the Christie Roadster series of 3-chip DLP® projectors. The 51st Grammy Awards show was held at the Staples Center in Los Angeles, California where an AV-rich set took center stage.
American Hi Definition, Inc. chose eight Christie Roadster HD18K projectors to feed graphic elements – from typography and logos to song-themed images -- to a curved horizontal band of eight 9 x 16 ft. screens stretched across the main stage. With 1920 x 1080 native resolution, the audio-visual set beamed with crisp and detailed HD images that branded the event, signaled awards categories and complemented musical acts from top artists.
“We have a large number of Christie projectors; they are the leading projectors in our inventory,” remarked Ady Gil, co-owner of American Hi Definition, Inc. “So, of course, we were going to use the best projectors we had for the show.”
Two Christie Roadster S+16K projectors and one backup unit displayed graphics and IMAG of the action onstage on a giant 21 x 11 ft. vertical screen, which was placed center-stage and above a split staircase. With SXGA+ 1400 x 1050 resolution and 16,000 lumens of brightness, the Christie Roadster S+16K projectors delivered unbelievably bright images with stunning detail and depth of color. The Christie Roadster S+16K projector is also compact and includes built-in stacking and rigging, making it the best visual solution for shows such as the Grammy’s.
To complete the Grammy’s set, an additional pair of Christie Roadster S+20K projectors brought the broadcast feed to the Staples Center audience on two 13.5 x 24 ft. house screens placed out of camera range.
This year’s Grammy Awards was the fifth consecutive time American Hi Definition, Inc. selected the Christie Roadster series of projectors for the mission-critical live telecast viewed by millions. “The show went flawlessly,” said Gil. “All of the Christie projectors performed just as we knew they would” and helped the show sing.
Christie, a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925), is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment and industry. A leading innovator in film projection since 1929 and a pioneer in digital projection systems since 1979, Christie has established a global reputation as a total service provider and the world’s single source manufacturer of a variety of display technologies and solutions. With the acquisition of Vista Control Systems Corp., Christie offers the most complete and advanced solutions for cinema, live venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.