Press Release

Christie chosen again by D-Cinema Korea for Second Phase Digital Cinema

Next-Gen Christie Series 2 Projectors Prove to Be the Best Choice

SOUTH KOREA – (May 11, 2010) –  Christie®, a global leader in digital cinema, is pleased to announce that South Korea based D-Cinema Korea Co. Ltd. (DCK) has committed to installing Christie 4K-ready Solaria™ Series DLP Cinema® projectors in the second phase of their digital cinema deployments, countrywide. After an extremely successful first phase of installations, DCK selected Christie’s next generation Series 2 projectors, based on their reliability, low cost of ownership and upgradeability to 4K. Christie is the first in the world to ship and install the Series 2 projectors globally, which utilize Academy Award1-winning DLP Cinema technology from Texas Instruments (TI) (NYSE: TXN). 

In the initial deployment plan, DCK, the joint-venture company of Lotte Cinema and CJ CGV, installed Christie CP2000 Series projectors in the majority of cinemas across the country. The agreement for the second phase of installations strengthens DCK’s leadership in digital cinema and introduces a new era in content distribution for Korea. With this second phase installation, South Korea is expected to be the first, completely digitized country in the world.

“With the ability to upgrade to 4K, the exceptional light output capability, and the ease of service and operation of Christie’s Solaria Series projectors, they are exactly what we require to equip our theatres across South Korea. Cinema goers will be thrilled with the realistic 3D picture quality from Christie projectors as they take in the latest releases at our cinemas,” said Lee Dong-ho/Cho Jung-hoon, Co-CEO of DCK about the choice of installing Christie Series 2 projectors.

“It’s all about quality and choice,” said Lin Yu, vice president, Christie Asia Pacific. “With Christie Series 2 projectors, theaters can create a top-of-the-line 3D solution using any of the leading 3D technologies on the market. We are proud of DCK’s decision to install Christie Series 2 projectors in all their cinemas. Christie remains committed to supporting our customers and protecting their technology investment.”

Designed to meet all Digital Cinema Initiatives (DCI) specifications, the Christie Solaria Series feature Christie Brilliant3D™ technology, providing the ultimate, most realistic 3D experience with the lowest cost of operation. Christie DLP Cinema projectors are the world’s most installed digital cinema projectors, renowned for their brightness, flexibility, reliability and product integrity. 

About Christie®
Christie, is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world.  From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images.  

For more information contact:

Juliana Tong, Christie
(65) 6877 8737
juliana.tong@christiedigital.com


1
On Saturday, February 20, 2010, the Academy Board of Governors bestowed the 2009 Scientific and Engineering Award (Academy Plaque) to four individuals responsible for the color accuracy of Texas Instruments (TI) (NYSE: TXN) DLP Cinema® projectors. 

Acknowledged during a private award ceremony, D. Scott Dewald, Greg Pettitt, Brad Walker and Bill Werner were recognized for their contributions furthering the design and refinement of the Texas Instruments, DLP Cinema projector, achieving a level of performance which enables color-accurate, digital intermediate previews of motion pictures.

Christie® is a registered trademark of Christie Digital Systems USA, Inc.
Christie Solaria™ and Christie Brilliant3D™ are trademarks of Christie Digital Systems USA, Inc.
DLP Cinema® is a registered trademark of Texas Instruments.