Press Release

Cinema Centers Multiplexes Select Christie DLP Cinema® Projectors for Digital Conversions

“Christie, Without a Doubt: A First-Class Reputation, a Superior Product”

CYPRESS, CA – (January 11, 2010) – Christie, the world leader in digital cinema projection installations, announced the recent installation of Christie CP2000-ZX digital projectors with Christie Brilliant3D™ triple flash technology in Cinema Centers’ multiplex theatres in central Pennsylvania. The installations were completed in time to premiere the highly anticipated “Avatar” from visionary director James Cameron.

The community-focused Cinema Centers, serving rural areas of Pennsylvania, features five multiplexes with a total of 55 screens, plus one single-screen drive-in theatre. All can be found within a 2-hour radius and include 9 to 12 screens per complex. They feature stadium seating, high back rocker seats and the latest, state-of-the-art projection and sound equipment.

Entrepreneurs Marvin and Doris Troutman, who launched successful careers in exhibition in 1955, opened their first Cinema Centers brand multiplex in 1993. Gina T. DiSanto, CEO of the organization, is part of the second-generation ownership and management, along with her parents, sister and brother.  DiSanto spent most of her life in the movie theatre business. As a teen-ager, she worked at the family owned drive-in during the summer seasons and a former, single-screen theatre in the winter.

“After much due diligence, analyzing all the specifications, talking directly to both installers and other exhibitors, it all came down to one company – Christie – without a doubt.  Word of mouth was also extremely positive, which made them the best choice,” remarked DiSanto. “Christie has a first-class reputation and a superior product that ensures our customers always experience the brightest images for 3D showings.”

DiSanto was extremely enthusiastic about Christie service and support. “The Christie team was fabulous.  They were there every step of the way as we made our conversion to digital cinema.  We are very excited with the results of our decision and plan to buy more Christie digital projectors in the very near future,” she said.

“With the introduction of digital cinema technology, Cinema Centers takes their audiences into the 21st century of entertainment,” noted Craig Sholder, vice-president, Entertainment Solutions, Christie.  “They continue a tradition of leadership built upon the entrepreneurial spirit of its founders, by redefining the movie viewing experience for every new generation of customers. To help bring world-class entertainment to audiences everywhere, Christie supports independent exhibitors like Cinema Centers, offering them the widest range of cost-effective digital solutions at the lowest cost of operation.”

About Christie
Christie, a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925), is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in digital projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions.  Christie offers the most complete and advanced solutions for cinema, live venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

For more information contact:

Dorina Belu, Christie
(519) 749-3323
dorina.belu@christiedigital.com
 
Mario Almonte, Herman & Almonte Public Relations
(212) 616-1190, ext. 267
malmonte@herman-almontepr.com

Christie® is a registered trademark of Christie Digital Systems USA, Inc.
DLP Cinema® is a registered trademark of Texas Instruments, Inc.
Brilliant3D™ is a trademark of Christie Digital Systems USA, Inc.