CYPRESS, Calif. – (March 9, 2015) – Christie® and D3D Cinema have partnered in a joint effort to provide a premium experience using Christie's RGB laser projection platform for tilted giant screen dome cinemas. R&D and preliminary testing is underway in conjunction with a host of third-party partners, from veteran dome cinematographers and post-production labs to optics specialists and test bed theaters.
D3D Cinema will be shooting original dome test footage in multiple digital and 70 mm formats in the coming months. Classic 70 mm dome content will be scanned at 11K resolution, mastered and frame-interpolated for laser optimized high dynamic range and high frame rate playback. The world’s first and only projection display capable of reaching Rec2020, Christie laser technology provides the widest color gamut available and the company is designing its laser-illuminated cinema projector solutions to accommodate the configurations necessary for proper dome exhibition. Testing will continue through the summer with an anticipated demonstration to select buyers in the fall of 2015. The system will be made available through D3D to institutional dome giant screen clients with D3D targeting the first rollouts for integration in early 2016.
“Dome theaters have waited a long time for digital projection technology to evolve to a capable solution that can rival or exceed the quality of 70 mm,” said Don Kempf president and founder of D3D. “Just as lasers usher in a new era for dome cinema exhibition, new digital capture technology ushers in a new era for the production of dome-specific content to support the incredible dynamic range of the lasers. We’re proud to have produced multiple films supported by the Giant Dome Theater Consortium and the U.S. Dome Theater Alliance, and we look forward to continued collaboration as we work with their members in their transitions to a more economical, brighter, digital future.”
“The goal with this partnership is no compromise, providing open and flexible high brightness laser projection solutions to the dome cinema market, which allows end users the creative freedom to use the technology to meet the changing needs of their audiences,” said Bryan Boehme, national sales manager, Christie. “Our approach is a dome configuration using a very special, single laser projector situated in the focal sweet spot, incorporating true spherical optics. This is the cleanest image available, without the need to pixel shift, warp, stretch, panel, or overlay the images. The preliminary tests have been eye-opening and we’re convinced theaters will be very impressed by Christie’s ability to achieve higher perceived spatial resolutions through jitter-free image clarity and unparalleled contrast while pushing temporal resolutions to 60 fps and greater. The high frame rates and high dynamic range lasers bring to the table will enhance the immersiveness and realism of the dome viewing experience over anything in any format thus far.”
The D3D and Christie dome laser solution will include options such as DCI-compliant window playback modes and Dolby® Atmos™ surround sound on the ground breaking Christie Vive Audio™ platform. As the only current supplier to have obtained FDA and international regulatory approvals in the giant screen market space to date, Christie will oversee approvals and variances as necessary. D3D will assist with the application process and seek regional clearances on behalf of clients.
“Giant screen domes are special and provide the inimitable viewer experience combined with the underlying technology necessary to deliver that unique experience,” said Andy Wood, senior vice president at D3D. “Lasers alone provide the illumination and clarity to allow these theaters to convert to a digital platform at long last. It was imperative that D3D and Christie work through the integration complexities of lasers on flat screens before tackling the dome format. Having successfully introduced the world’s first institutional giant screen 6P laser system at Moody Gardens last year, and with a host of installations underway in 2015, it was time to shift our attention to the critically important dome market. We’re tremendously excited about what’s on the horizon.”
About D3D Cinema
D3D Cinema offers complete digital 3D cinema solutions and services to museum and attraction industry clients worldwide, providing a unique partnership approach to cinema design and 3D content production built around four core capabilities - theater design and installation; touring exhibition theaters; an award-winning library of 3D content; and custom signature film production. Comprised of institutional theater specialists, D3D excels in bringing first-to-market immersive cinema technologies to its clients, offering technology-agnostic consultation, strategic planning, installation, content production & distribution, operational support, and ongoing service. D3D is headquartered in Evanston, IL with offices in Philadelphia, Ottawa, Canada and Valencia, Spain.
Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.
“Christie” is a trademark of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories.
Dolby Atmos is a trademark of Dolby Laboratories.