HONG KONG – (April 6, 2011) – Christie®, a global leader in digital display solutions for business, entertainment and industry, and Verrex, project integrator, are pleased to announce that 150 Christie® MicroTiles™ have been installed in the lobby of Deutsche Bank’s new Asia Pacific headquarters in Hong Kong.
Located on the 48th floor of the International Commerce Center (ICC), the tallest building in Hong Kong, the 30 by 5 Christie MicroTiles array towers over its immaculate and avant-garde surroundings as it displays digital content and up-to-the-minute financial and corporate information throughout the day. Chosen for its flexible configuration capabilities, high resolution, rich color definition and low cost of ownership, Christie MicroTiles interlock with one another like building blocks, thereby ensuring a near-seamless display.
Lin Yu, vice president, Christie Asia Pacific, stated, “We are delighted that Christie MicroTiles has been chosen for such a prestigious business environment in one of Hong Kong’s most sophisticated technological environments. Given the requirements that Deutsche Bank has specified, we were convinced from the very outset that the visual technology behind Christie MicroTiles would be a perfect solution.”
Video content is sourced from rack-mounted computer systems; a main video source computer to display content and a verification computer system with 16 LCD monitors to preview content before transmission to the main computer system. Additional content sources include a video conference system with CODEC and a camera, an IP-based digital media player, a TV receiver, a ticker-server computer, a dedicated computer for presentations, a DVD player and a Blu-ray recorder. Flush-mounted in-wall loudspeakers play audio content and a foreground music system provides audio reinforcement for presentations, video communications and background audio.
“Working with the project team, client, and Christie has been truly exciting for us,” said Thomas Berry Jr. Verrex CEO. As the integrator on this project, Verrex sees a bright future for Christie MicroTiles and even more innovative uses. Deutsche Bank’s Sky Lobby Media Wall at the ICC is a brilliant example of an innovative application of MicroTiles, and of an organization that has embraced technology to deliver their brand message.”
“Christie identified business and retail environments as one of the core market segments for MicroTiles when we first debut this product in Asia. Christie MicroTiles are an innovative and high-performing display solution and, physically, they are an eye-catcher and quite matchless in today’s market,” Lin disclosed.
“We will see and hear a lot more about Christie MicroTiles in the months ahead, including the many novel ways in which they could be deployed as well as its presence in many iconic and signature venues throughout Asia Pacific.”
Founded in 1947, Verrex is a global design-build integrator and managed services provider of advanced conferencing, collaboration and presentation technologies. Specializing in benchmark enterprise-level corporate solutions, clients engage Verrex to communicate, collaborate and articulate locally and globally through videoconferencing, audio conferencing, digital signage, presentation and other audiovisual systems. Superior performance is Verrex’s hallmark offering clients the industry’s highest level of execution, broadest global footprint, universal standards and a sophisticated services portfolio. With principle offices in North America, Europe and Asia, Verrex has strategically positioned its presence to serve corporate hubs around the globe. For more information, visit verrex.com.
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.
Christie® is a registered trademark of Christie Digital Systems USA, Inc.
Christie® MicroTiles™ are a registered trademark of Christie Digital Systems USA, Inc.