Press Release

Ecuador's Supercines Theaters Chooses Christie® DLP Cinema® Projectors

Christie Brilliant3D™, Full 2K Resolution, Exceptional Service and Support Keys to Selecting Christie CP2000-SB Projectors

CYPRESS, CA – (September 29, 2009) – Christie®, a global leader in visual solutions for entertainment, business and industry, announced that Supercines, the largest and most modern cinema chain in Ecuador, selected Christie CP2000-SB digital cinema projectors to equip its newest 15-screen multiplex in Quito, the capital of Ecuador.  Headquartered in Guayaquil and owned by Corporación El Rosado S.A., one of the region’s most important industrialist groups, Supercines has theaters in all of the country’s major cities. It has earned a reputation for revolutionizing the cinema-going experience in Ecuador through the introduction of innovations such as stadium seating, tri-amplified Dolby® digital sound, and high resolution wall-to-wall screens.

Martin Schwartz, general manager of the Entertainment Division for Corporación El Rosado S.A., observed, “Supercines’ audiences enjoy the latest releases shown on equipment that represents the state-of-the-art in image and sound.  We have had excellent results working with Christie; the Company has played an important part in our success over the years.  Christie  digital projectors are extremely reliable and very easy to maintain and service. In our conversion to digital technology, we have been getting exceptional technical support from Christie’s expert technicians and from our supplier, Cinema Equipment and Supplies, based in Miami, Florida. We have plans on the drawing board for many more digital cinemas in the near future, and look forward to continuing our working relationships with them.”

The newest Supercines, a 15-screen multiplex in Quito with 7 exclusive VIP areas, features the Supercines Giant Theater, GT-MAX. It has the biggest screen in the world, more than 77ft x 44ft (23.5m x 13.5m) and provides an overwhelming viewing experience, especially in 3-D.  Christie CP2000-SB projectors are used to project exceptionally large, bright 3-D images on the giant screen.

“We installed two Christie CP2000-SB digital cinema projectors with Christie Brilliant3D triple-flash technology, providing full 2K resolution for 3-D, the most light output, and maximum lamp efficiency,” said Guillermo Younger, president of Cinema Equipment and Supplies.  “We plan to install another CP2000-SB projector for that multiplex in the next few months.  All the digital projectors in the Supercines chain are Christie.  Along with Dolby 3D servers, QSC amps and speakers, and Christie CDXL and CXL lamps, they project the best picture possible on the screen. Supercines plans to install a total of 19 Christie CP2000-SB digital projectors and Dolby 3D by the end of the year.”

Jaime Sanchez, sales manager, Cinema Equipment and Supplies, added, “Over the years, Supercines has demonstrated its dedication to entertaining its customers with the highest quality equipment and facilities. Our decision to work with Christie was based on previous experience with their projectors, which have proven to be highly reliable, cost-effective and perform consistently. We know the show will always go on with Christie digital projectors.”

Ecuador, located in the center of South America, has a population of close to 14 million.  It is home to Corporación El Rosado S.A, whose diverse commercial activities include entertainment such as cinemas, shopping malls and radio stations.


About Christie
Christie, a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925), is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in digital projection systems since 1979, Christie® has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions.  With the acquisition of Vista Controls Systems, Corp., Christie offers the most complete and advanced solutions for cinema, live venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments. 

For more information contact:
Dorina Belu, Christie
(519) 749-3323
dorina.belu@christiedigital.com

Mario Almonte, Herman & Almonte Public Relations
(212) 616-1190
malmonte@Herman-AlmontePR.com


Christie® is a registered trademark of Christie Digital Systems USA, Inc.
DLP Cinema® is a registered trademark of Texas Instruments, Inc.
Christie Brilliant3D™ is a trademark of Christie Digital Systems USA, Inc.
Dolby® and the double-D symbol are registered trademarks of Dolby Laboratories, Inc.