Press Release

Scrabble Entertainment selects Christie for second phase Digital Cinema deployment in India

CINEASIA/HONG KONG – (December 7, 2010) –  Christie®, a global leader in digital cinema, is pleased to announce that Scrabble Entertainment Pvt. Ltd. (SE) is installing Christie 4K-ready Solaria™ Series DLP® digital cinema projectors for phase two of its digital cinema deployment across India. The rollout begins in January 2011 with a completion date of March 2012.

With close ties to major studios, independent distributors and exhibitors, SE is a leading player in India’s cinema industry and the first in India to deploy Digital Cinema Initiatives (DCI) compliant systems. The company aims to convert all multiplex screens to DCI, enabling exhibitors to expand content offerings and increase revenues. Christie was the exclusive partner for Scrabble Entertainment’s phase one installation of 200 digital projectors. For phase two, SE and Christie are deploying Christie CP2220 DLP Cinema® projectors and two additional Christie 2000 Series models for 300 screens at PVR Cinemas, Cinemax, and Inox.

“We are proud to be associated with a stellar company like Christie. They not only make the best products for digital cinema applications but their understanding of the Indian market and after sales support are second to none. We have captured over 90 percent of the Indian market by capitalizing on both our strengths of the business,” says Ranjit Thakur, chief executive officer, Scrabble Entertainment.

“India and its Bollywood, and others, represent the world’s biggest film production industry. This translates into huge potential for the cinema industry constantly in demand of the latest Indian releases as well as for the Hollywood blockbusters,” comments Lin Yu, vice president, Christie Asia Pacific. “Our first collaboration with SE for their initial massive deployment was a huge success as we were able to help bring the latest digital cinema technology to moviegoers across India. Now, with the second phase, we’re confident that even more locals will get to enjoy the crystal-clear resolution of their favorite releases.”    

Designed to meet all Digital Cinema Initiatives (DCI) specifications, the Christie Solaria Series features Christie Brilliant3D™ technology, providing the ultimate, most realistic 3D experience with the lowest cost of operation. Christie DLP® cinema projectors are the world’s most installed digital cinema projectors, renowned for their brightness, flexibility, reliability and product integrity.

About Christie®

Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world.  From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.

Christie® is a registered trademark of Christie Digital Systems USA, Inc.
Christie Solaria™ and Christie Brilliant3D™ are trademarks of Christie Digital Systems USA, Inc.
DLP® is a registered trademark of Texas Instruments.