Press release

Shanghai Film Group Purchases 200 Christie Digital Cinema Projectors

BEIJING – (August 24, 2011) – Christie®, a global leader in digital cinema projection, announces  that Shanghai-based United Circuit, a subsidiary of the Shanghai Film Group (SFG) Corporation, acquired 200 Christie digital cinema projectors. To date, SFG had installed more than 600 Christie digital cinema projectors in China. 

United Circuit started its digital cinema deployment plan with Christie projectors for its chain of theaters in 2009. Since then, the superior picture quality and superb performance of the Christie 2K projectors has prompted the circuit to continue to work with Christie. In its recent purchase, the additional 200 projectors include Christie CP4230 projectors, which will help complete the circuit’s move onto the 4K platform for its selected theaters.

Xu Xiaoping, general manager for United Circuit, says, “Over the years, Christie has consistently delivered projectors that offer excellent quality, backed up by prompt technical support. This is the reason why we are working with Christie again for our ongoing rollout. The 4K digital cinema projectors are also part of our next step in providing a more suitable solution for bigger screens and for selected 3D releases. We have a great partnership with Christie and we look forward to working with them closely.”

“United Circuit has been instrumental in the deployment of digital cinema across China. It has been actively advocating digitalization and introducing digital cinema projectors into its theaters the last few years to provide an exciting cinema-going experience,” says Lin Yu, vice president, Christie, Asia Pacific. “It’s been a great honor working with SFG the last few years and we look forward to continuing to help contribute to the local cinema industry by offering  suitable digital cinema solutions and timely technical help to meet the needs of the exhibitors.”

About Christie®

Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world.  From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.

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